Ethos definition is - the distinguishing character, sentiment, moral nature, or guiding beliefs of a person, group, or institution; also : ethic. Ethos Outside of Literature. For instance, using facts and data to prove your point is an example of an appeal from logos. Synonyms for ethos include character, morality, ethics, ethic, standards, principles, temper, morals, feeling and norms. [1] Early Greek stories of Orpheus exhibit this idea in a compelling way. Ethos is a way a speaker tries to convince the reader of his credibility. The first kind depends on the personal character of the speaker [ethos]; the second on putting the audience into a certain frame of mind [pathos]; the third on the proof, or apparent proof, … [For Plato] the reality of the speaker's virtue is presented as a prerequisite to effective speaking. Ethos is defined as the beliefs or ideas by which a person or group lives. Another word for ethos: spirit, character, attitude, beliefs, ethic | Collins English Thesaurus Ethos is a greek word which roughly translates to “moral character”. the ethical appeal is based on the character, credibility, or reliability of the writer. Ethos can be found in any genre of literature as well as advertising, public speaking, educational papers and lectures, and more. "The status of ethos in the hierarchy of rhetorical principles has fluctuated as rhetoricians in different eras have tended to define rhetoric in terms of either idealistic aims or pragmatic skills. Dictionary ! Logos relies on consistency, logical argument, and effective supporting evidence and examples. Ethos Definition. Menu. Find more similar words at wordhippo.com! The idea of ethos as a means of persuasion was conceived by the Greek philosopher Aristotle in his work Rhetoric (sometimes called On Rhetoric). Because ethos is a necessary tool in the persuasive toolbox, we often encounter it in our daily lives. Pathos Definition. Ethos is related to the word “ethics.” This makes a great deal of sense, considering that writers try to establish their character and experience for the reader. Many companies attempt to establish ethos through endorsements from celebrities and other professionals. The emotional appeal, appeals to an audience's needs, values, and … Ethos in Advertising. How to use ethos in a sentence. An argument using logos is using logic to appeal to the audience. "Of the modes of persuasion furnished by the spoken word there are three kinds. Logos, Greek for "word," refers to persuasion by logic. Literature always reflects the ethos of a particular culture or society. Did You Know? Ethos ( / ˈ iː θ ɒ s / or / ˈ iː θ oʊ s /) is a Greek word meaning "character" that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology.The Greeks also used this word to refer to the power of music to influence its hearer's emotions, behaviors, and even morals. In Rhetoric, Aristotle establishes three primary modes of argument: ethos… Ethos Example "I have run a successful business, I can help the economy" any businessman/wannabe politician. Ethos is particularly evident in the realms of advertising and politics.