When it comes to advertising supplements on Facebook, there are certain supplements that Facebook deems to be “unsafe.”. Sections of this page. For example, content that promotes “hire a killer” services or an image that shows a gun pointed at someone’s head. Facebook requires that your Facebook Lead Ad contains any "choice mechanisms" necessary under applicable law. New, 36 comments. But you must let users know about Facebook's data collection practices. Ensure any ad data collected, received or derived from your Facebook or Instagram ad (“Facebook advertising data”) is only shared with someone acting on your behalf, such as your service provider. If it’s approved, it starts to run and you’ll be able to check its performance in Ads Manager. When Facebook and Google announced plans to ban new political ads around the end of the election, they left one key thing out of the new policies: an end date. In this topic, we'll cover some common policies related to the content that displays in your ad, but we recommend you review the entire Advertising Policies site before creating your ads. Information we receive and how it’s used. This image of a person's abs is zoomed in and non-compliant. A growing list of companies are pulling ads from Facebook. This way we can make sure that we’re not violating any of them. June 28, 2018 November 7, 2019. Definitely not. Ads must also target only people who are 18 years or older. The Ad Review Process. Hate speech is the kind of speech that promotes hatred and violence against others because of their gender, identity, race, and other attributes. This image promotes healthy eating habits and is compliant. In case your ad gets rejected, you will also be notified about it. Encouraging people to participate in a dangerous viral challenge is also a no-no. If you decide to advertise cryptocurrency trading products, you need prior written permission first. Make sure your landing page is relevant; If the content on your landing page is not relevant to the content of your ad, it will not be accepted. This includes the ad content itself, targeting, text, and landing page. Facebook pharmaceutical advertising is allowed as long as you have prior written permission for prescription drugs. Facebook has a requirements list for subscription services. Log In. Log into Facebook to start sharing and connecting with your friends, family, and people you know. When a user clicks on your ad, a form appears within Facebook itself. You can use Facebook Lead Ads for various purposes, all of which involve collecting personal information from Facebook users. But yes, Facebook also reviews the landing page. Facebook Ad Policy tips for text in images. Generally, ads that contain sexual themes won’t be allowed. Therefore, you need a Privacy Policy that explains what personal information you collect and how you use it. Your Privacy Policy should explain all the ways in which you collect personal information. These might include: For our purposes, your Privacy Policy should explain that you collect personal information via your Facebook Lead Ads. If you intend to use consumers' personal information for multiple purposes, you should request consent for each individual purpose. Giving people more information about any organization and the ads it’s currently running will mean increased accountability for advertisers, helping to prevent … Note:Facebook’s policies and enforcement practices are subject to change. Does your ad encourage vote-buying, vote-selling, or illegal voting? Many Lead Ads publishers use Facebook's tracking technology, the "Facebook Pixel," to track conversions. In their Community Standards Enforcement Report, Facebook stated: “We’ve invested in proactive detection of hate speech so that we can detect this harmful content before people report it to us and sometimes before anyone sees it.”. There was an error loading content text. Advertisements must not promote electronic cigarettes, vaporizers, or any other products that simulate smoking. Sign Up. Facebook Ad Policy tips for creative. What to Include in Your Facebook Lead Ads Privacy Policy, Adding Your Privacy Policy to Your Facebook Lead Ad, Summary of Your Facebook Lead Ads Privacy Policy, At Step 1, select the Website option and click ", You make all the disclosures necessary to comply with the law, You request users' consent for using their personal information if you're required to do so by law, You clearly disclose that your use of Facebook users' data will be governed by your Privacy Policy, You provide a link to your Privacy Policy, Insurance information (e.g. First, tick the box next to "Add custom disclaimer:". For many of them, it's part of an advertiser boycott in protest of what they say are the site's failures to stop the spread of hate. You'll also need a section on how you collect personal information using cookies, which we'll cover below. The only exception is if the message is about self-defense or redemption. policy numbers), That Facebook and other third parties use, How the Facebook Pixel works, and how users can opt out. This is optional. Are you running Facebook ads for healthcare? Join or Log Into Facebook Email or Phone. All the user has to do is fill in the blanks and click "submit.". Do you sell a product or service that receives recurring subscription revenue? Among other things, consent must be specific to a particular purpose. It happens to anyone who has spent countless hours writing their ad copy, designing the best creative, and choosing their target audience. Using Facebook Lead Ads is an alternative to redirecting a user to a landing page. For that to happen, it needs to provide them with a quality experience. When advertisers create ads, those ads are reviewed against these policies. You can add multiple consent requests here. You can see the difference between the two ad images below. How to adhere to Facebook Ad Policy: Creative When you create ads, you'll need to bear Facebook's Advertising Policies in mind. Policy. Facebook also uses cookies and similar technologies when targeting users with your ads, and when measuring campaign analytics. Furthermore, Facebook lets you know the reason behind the disapproval. Facebook's Lead Ads Terms state that you must create a Privacy Policy before you can publish a Lead Ad: Note that Facebook doesn't explain what you should include in your Privacy Policy. But there are some clauses that all Lead Ads users should include, and we'll be looking at these below. Ads must not promote the sale or use of tobacco products and related paraphernalia. policy numbers) This is one of Facebook's recommended best practices for lead ads. This article does not create an attorney-client relationship, nor is it a solicitation to offer legal advice. Familiarize yourself with the ad review process and how to appeal it. Facebook prohibits selling cigarettes, cigars, tobacco pipes, hookahs, rolling papers, and e-cigars. 3 MIN. Here are common landing page problems that lead to ads getting rejected. We need to be knowledgeable about Facebook ad policies. You also use the "Text" box to add custom disclaimers. 4. Personal Attributes 2. Policy; Facebook prompt will encourage ad tracking opt-in ahead of Apple’s privacy push. Facebook provides a default disclaimer which displays a link to your Privacy Policy. Facebook is now also scanning landing pages and websites where you are sending the traffic to see if their policies are being violated. 1. Copyright © 2021 Connectio. How about weight loss ads? Mental Health Law & Policy Journal, Memphis, Tennessee. Ads promoting other products, such as blockchain technology, cryptocurrency industry news, education, events, ancillary services, payment methods, digital payment tools, and merchandise, do not require prior written permission and may advertise, as long as the ad adheres to … 141 likes. Password. In this video, I review with you Facebook's ad policies and explain some of the most common causes of unapproved ads. Advertising Policies. For instance, Facebook prohibits advertising sexually suggestive content such as nude images — including those that are not explicitly sexual. But in some cases, it can also take more than 24 hours. Facebook. Join or Log Into Facebook Email or Phone. The employee letter follows widespread criticism of Facebook’s ad policy, including from Sen. Elizabeth Warren, a leading Democratic presidential candidate. If you want to know possible reasons behind a rejected ad, you’ve come to the right place. Businesses typically use Facebook Lead Ads to offer a free product or opportunity. Press alt + / to open this menu alt + / to open this menu Facebook ad policy contains a list of 32 prohibit content that every advertiser should read word-by-word to ignore any unforeseen ad ban. ?Free Download: Our Top Facebook Ads Case Studies +38 Lessons>>. Sexually Suggestive Content 3. 2 MIN. The landing page you link to is subject to the same policies as your Facebook ads. Ads promoting income opportunities must fully describe the associated product or business model, and must not promote business models offering quick compensation for little … Typically most ads are reviewed within 24 hours, although in some cases it may take longer. That is why it pays to spend time checking guidelines. For online real money gambling or lotteries (including casino, poker, bingo, etc. Here’s a screenshot of that tool: Not all ad images that show text will be rejected though. 21. 20. We're going to look at some of the basic information you should include in your Privacy Policy as a Facebook Lead Ads user. But you must let users know about Facebook's data collection practices. Our Advertising Policies provide guidance on what types of ad content are allowed. We have smart tools that enable you to target, retarget, and engage your best audiences. ). And that is where Connectio comes in. Facebook cites an example: “Get the best f*&%ing T-shirts here.”. You should avoid "bundling" consent requests. … Here are examples of ad images that are likely to be rejected because they contain too much text: Luckily, Facebook has an Image Text Check tool. Excessive text in your ad’s image. Learn the advertising policies and steps involved once you're ready to promote your business. As a rule of thumb, images with less than 20% text perform well. This section is most relevant if you target customers in the United Kingdom or the European Economic Area. Such ads will not be approved. Examples include music streaming services, monthly food subscription boxes, and marketing tools. Common exceptions are book covers and album covers, event posters, product images, and games. Facebook Lead Ads can help you generate interest in your business, distribute your promotional materials, grow your mailing list, and more. Facebook's Brands. There are certain Facebook ad image rules that you should follow. Data Policy This Policy describes the information we process to support Facebook, Instagram, Messenger and other products and features offered by Facebook (Facebook Products or Products). In case you need more details, go check out Facebook. For those who haven’t yet applied as Facebook’s dating partner, they will be asked to fill out this application form. This will help ensure your Privacy Policy tells consumers everything they need to know about your business practices. Facebook Ad Policies and Landing Pages. Ads that require permission include cryptocurrency, cryptocurrency exchanges, cryptocurrency mining software and hardware, and cryptocurrency investment advice. Exceptions: Hunting, fishing, food preparation, and pest control. The user must consent to this in order to click "Submit." Know what content is acceptable for your ad’s text, landing pages and more. You can find additional tools and information in the Facebook settings and Instagram settings. Whether you are selling a health or weight loss product, Facebook prohibits you from making exaggerated or unrealistic claims. Here are more details about the ad policy on cryptocurrency products and services. When advertisers create ads, those ads are reviewed against these policies. The information you request via your Facebook Lead Ad relates to an individual consumer. Facebook mentions a few exceptions in which text is considered essential. Do you want to join Facebook? You can't create a Facebook Lead Ad without providing a link to your Privacy Policy. Distract from your landing page's original content with excessive embedded or pop-up ads. But if you think the ad does not violate the Facebook Ads Policy, you can click the Appeal button to explain to Facebook that it does not violate their policy. COVID-19: Community Standards Updates and Protections. If your ad promotes weight loss products, please keep in mind that our Cosmetic Procedures and Weight Loss ads policyrequires that ads marketing weight loss products and services must be targeted to people at least 18 years or older. These include asking for written permission and complying with local laws, industry codes/guidelines, and providing sufficient disclosure. Advertising Policies. Our Advertising Policies provide guidance on what types of ad content are allowed. Don’t worry. You'll be able to instantly access and download your new Privacy Policy. For example, claiming that your product miraculously burns belly fat in 3 days or that it cures an incurable disease. Let’s start by having a quick overview of these policies and the review process. Use this series of lessons to: Learn why an ad may not be approved. Terms you agree to when you use Facebook. Click the links below to learn more about each policy: 1. Ads must not use tactics intended to circumvent our ad review process or other enforcement systems. You can also add a "custom disclaimer.". Facebook Ad Policy tips for landing pages. Direct ads to landing pages with minimal original content, low-quality content or content that is difficult to access. You can only advertise dating services online if you have prior authorization and also meet Facebook’s targeting requirements and guidelines. This means that a user is more likely to provide you with their personal information. 11 ways to Spy on your Competitor’s Facebook Ads…, 25 Weirdly Specific Facebook Ads Targeting Ideas You…, The Ultimate List of Facebook Ads Case Studies (+ 38…, Free Privacy Policy Generator for Facebook Lead Ads, 5 Mistakes Every Facebook Advertiser Makes with…, Here are more details about the ad policy. Facebook considers an ad to be non-compliant if it’s unrealistic or can cause one to develop a negative self-image. The second consent request is for email marketing. Under Facebook's Advertising Policies, there are certain types of personal information you must not request via your Facebook Lead Ad (unless you have Facebook's prior written permission), including: Account numbers; Criminal history; Financial information; Government-issued identifiers; Health information; Insurance information (e.g. In this article, we're going to explain how to update your Privacy Policy so it complies with Facebook's Lead Advert Terms. Facebook Lead Ads can help you generate interest in your business, distribute your promotional materials, grow your mailing list, and more. Source: Facebook. 3 min How to adhere to Facebook Ad Policy: Text in images. Or, if you are using your Lead Ad to allow users to enter a competition, you could use this box to explain your Terms and Conditions. NEXT. A Privacy Policy is required by law in pretty much every major market. Ads must not contain content that asserts or implies personal attributes. Ensure a good user experience; Landing pages linked to your Facebook ads must have a good user experience. These include anabolic steroids, chitosan, comfrey, dehydroepiandrosterone, ephedra, and human growth hormones. Disclaimer: Legal information is not legal advice, read the disclaimer. Giving false information regarding voting dates, times, locations, and methods is not allowed as well. When you've created your Privacy Policy, it's easy to add it to your Facebook Lead Ad. Our Advertising Policies provide guidance on what types of ad … Lead ads Facebook policy doesn’t allow you to collect just any information you like. Password. 2 – If Facebook doesn’t approve your ad, they’ll send you a notification about your ad’s status. This includes misleading ad positioning, such as overly sensationalized headlines or prompts for users to inauthentically interact with the ad, and leading … To learn more about Facebook’s approach to hate speech, click here. As long as you comply with applicable laws and Facebook’s authorization process, you should be able to run ads. Furthermore, they should not portray gambling as an income opportunity.