Like, “meet black singles” is highly different from “meet OTHER black singles”, the latter implying that the advertiser knows the ad viewer is … Facebook doesn’t like that. You want them, for the most part, to just look like another social media post, like this ad, which is in the form of a testimonial: Keep the tone of your Facebook ads positive, and avoid implying any personal attributes about users. How to create a newsletter with your latest posts. ได้เกิดข้อผิดพลาดในการโหลดข้อความของเนื้อหา. This leads to some illogical practices. Ads must not contain content that asserts or implies personal attributes. For example, if your ad says: This will be disapproved. Policy Ads must not contain content that asserts or implies personal attributes. A myth that is circulating is that using the word “you” at all in the text of an ad is against Facebook Ad Policies but that is completely untrue. You would not come across strangers in a public space and immediately tell them they should care about their weight, their financial situation or their mental health. Log into Facebook to start sharing and connecting with your friends, family, and people you know. There isn’t an obvious problem with this ad. Madwire LLC is a registered ISO of Wells Fargo Bank, N.A., Concord, CA. People don’t go on Facebook to be reminded that they’re sick, broke, or old. Facebook Ads Personal Attributes Policy (Tips to Avoid Ad Disapproval), #1 Marketing Platform® for Small Business, Case Study: Auto Shop Wins With Inbound Marketing, Case Study: Dance Studio Boosts Attendance With Data-Driven Ads, Case Study: Driving Results With Multi-Channel Marketing, Case Study: Winning With Local Service Ads, Case Study: Simplifying Business Management With CRM Software, Case Study: Driving Visibility Through SEO. Get business, marketing and sales tips written by experienced industry practitioners. In these ways, Facebook ads are different from most of the website copy you’ll create, and certainly different from traditional direct response advertisements. Log In. but you could say "Here's the weight loss programme everyone's talking about! This is a nuanced policy that, other than using too much text in a Facebook ad, is one of the main reasons ads get disapproved. The reason is Facebook’s personal attribute policy. Other than ads for contraceptives and family planning, you … or diluting the tricky topic into another one (With WW, you can still enjoy your favorite foods and reach your weight loss goals.). No Hate Speech 60. ได้เกิดข้อผิดพลาดในการโหลดข้อความของเนื้อหา. See how Weight Watchers (now called WW) is approaching ad copy & visual creation via the very useful Facebook Ad Library (where you can search for any FB page's active ads). You absolutely cannot ask or call out a personal attribute like age, gender, race, or medical condition in a Facebook ad. What IS against their policy is calling out “Personal Attributes” of the people you may be targeting. Personal Attributes. You'll notice that most creatives are either generic (No matter what your goals are, WW is for you.) If anyone tries to do so, it will reject the ad post for that company and organization which can create an … Facebook Advertising Policies section provides you with a few examples of Do's and Don'ts for a variety of use cases. Personalized plans and pricing to meet your needs and help you reach your goals, Free account tools such as CRM, Payments, Forms and more. Bankrupt ?" Facebook has almost endless targeting options—so extensive that this particular marketer was able to specifically target his roommate in a series of elaborate ads. Our website uses sweet little cookies to improve your browsing experience. This is a small difference, but it’s important for Facebook ads. This includes direct or indirect assertions or implications about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, voting status, membership in a trade union, criminal record, or name. If you're hired to promote a topic considered as sensitive by Facebook advertising policies, such as health / diet services, you should take extra care in the way you'll craft your ads, especially when it comes to personal attributes. Facebook. You see, Facebook runs this advertising system to make money. You can't tell someone "Questioning your gender identity?" If they change the content to something like: “Get help anytime with any dental emergency” the ad would be approved. You can’t impersonate others 59. An image featuring a curly measuring tape, a (unhappy) fat person or a bathroom scale will usually be rejected since they allude a bit too closely to weight-related issues. They would usually leave rather offended. Look at the following ad. ได้เกิดข้อผิดพลาดในการโหลดข้อความของเนื้อหา. Note: Facebook's policies and enforcement practices are subject to change. If you're hired to promote a topic considered as sensitive by Facebook advertising policies, such as health / diet services, you should take extra care in the way you'll craft your ads, especially when it comes to personal attributes. but you can invite anyone to "Come meet transsexual singles." More details. For instance you can't say "Meet other Buddhists." Discriminatory Practices: Apps must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition. Facebook ads need to be native ads. For example, this would get disapproved: Personal attributes you can’t imply include: Again, most people would look at the dental ad or an ad that says “Meet other seniors near you” and not consider them a problem. The reason is Facebook’s personal attribute policy. If your ad promotes weight loss products, please bear in mind that our Cosmetic Procedures and Weight Loss Ads Policy requires that ads marketing weight loss products and services must be targeted to people at least 18 years or older.. Sign Up. Invite users who reacted to your Facebook posts. Case Studies, General Marketing Tips & Strategies. Generally speaking if you avoid anything that starts with “Are you?” your ads are much more likely to get approved. Not even a little. This would sound rude and would be totally counterproductive. You can't allude to the group someone is part of by using the "other" word. Are these products violate facebook policy? If you do much copywriting, you’re probably realizing you need to tweak your style for Facebook. If your ad gets a lot of negative feedback, Facebook might remove it 55. You’re selling adult products or services. Your ad may be in violation of community standards if Facebook says it is 56. Do you want to join Facebook? This one is easy to miss. Otherwise, you’ll get the dreaded email stating that your ad doesn’t comply with Facebook’s advertising policies. Bio. Facebook built the world's best ad platform by tracking your behavior ... 98 personal data points that Facebook uses to target ... Caitlin Dewey. Because it can be creepy. Policy Ads must not contain content that asserts or implies personal attributes. To this end, they want to create a kind of “happiness ecosystem” where people feel good about the content they experience. For instance, the problem with the dental ad is that it implies that the person has a medical condition. Forgot account? … Facebook Personal Attributes Policy: how to create ads complying with Facebook policies. Before you create a single ad or even commit to advertising on … All those products are health product like posture corrector. Ads linking to Facebook or Instagram content (including Pages, groups, events or sites that use Facebook Login) may make limited reference to “Facebook” or “Instagram” in ad text for the purpose of clarifying the destination of the ad. Facebook ad does facebook policy personal data collected by information in the telephone account has been written and only. Password. Ads must not contain content that asserts or implies personal attributes. If you answer yes to that question, it means you’ve been reminded – directly – that you have a problem. This is a nuanced policy that, other than using too much text in a Facebook ad, is one of the main reasons ads get disapproved. An ad account is an used for managing ads of Facebook. Subtle difference. Email. You can't market debt-consolidation by asking "Broke ? Ads must not contain content that asserts or implies personal attributes. Again, think about how random people would react to your publication. However, using second person makes it easy to imply personal attributes, as does asking direct questions. (i.e., t rying to add curse words to your ads) What Facebook doesn't like: Profanity. Someone told me that we cannot sale health product on facebook ads. Consider the reaction of the audience that will view the ad. If an ad makes people feel unhappy or uncomfortable – even if the implication is indirect – that it will cause them to leave Facebook and not return. Do you have a toothache? Risk for facebook policy personal attributes it can aspire to london is out, from the facebook lookalike audiences for every word of how. With this policy, Facebook wants to avoid ads that trigger any type of personal reaction from people, and in particular, a reaction that might generate negative emotions. For instance you could promote "Atlantis Gay Cruises" but you can't ask potential travelers "Are you gay?" Ad account Overview. In this very good piece, Sean Flanagan compares Facebook to an online cafe where everyone should feel at ease (Facebook's #1 objective is to keep people in their agora). This includes direct or indirect assertions or implications about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, membership in a trade union, criminal record, or name.” But Facebook disapproved it. Avoid using content that may make the person viewing the ad feel bad about their current state and create a negative self-perception. They might feel uncomfortable if something is insinuated about their race, sexual orientation, or gender identity. One of the things to avoid here is asking questions. All my reviews are fully based on my personal experience. Similarly, Facebook doesn't want you to reference or allude to personal attributes or characteristics of the group or individual you're targeting. When enough ads are reported and they all share something in common, Facebook will ban whatever is causing the reports, and marketers simply have to adapt. For example, in most web copy it’s a best practice to use the second person voice (You will benefit from this offer). Avoid using claims that may create an inaccurate view of the results or potentially create unmet expectations. Sale down keys are facebook ad policy personal attributes or brand of messaging! The best path forward to scaling and growing your business! If it could scare them away from Facebook, there's a chance your ad will be rejected. Cancel anytime. © 2020 Call Me Fred - Disclaimer: my blog contains a few affiliate links. I might earn a small commission if you start using some of the suggested services. By the way I do not put any before/after picture as I know those are not allowed. This includes direct or indirect assertions or implications about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, voting status, membership in a … There is nothing offensive, controversial, or racists. Be creative to find the right balance between commercial efficiency and social acceptability. Reporter covering food policy. นโยบาย. 54. Facebook doesn’t influence the aiming of any personal attributes which includes age, belief, race, practices, disability, and medical condition and lots more. Join or Log Into Facebook Email or Phone. There are a lot of draconian rules in place, mostly stemming from past methods of abuse or complaints Facebook gets. You can't say in your copy: "Are you overweight?" You can’t harass, insult or bully others 58. Be aware though that your ad creative might be rejected even if you comply with this simple rule, especially if your visual is slightly too provocative. You can’t promote illegal stuff 57. Facebook wants people to use and stay on their system as long as possible (and return as soon as possible). This includes direct or indirect assertions or implications about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, voting status, membership in a trade union, criminal record, or name. but you can say "We have financial services to cover every need."Â. I had some facebook ads rejected due to violate facebook policy "Personal Attributes". 100% free. Do you think Facebook would disapprove it? Don’t advertise prohibited products. Instead you’d need say something like: Also, stay away from the term “other”. "  Your message will then resonate with the right people without offending those who would not be prepared to digest your message. Basically anything which mentions a detail related to the targeted user's identity is strictly forbidden: race, religion/philosophical belief, age, sexual orientation/behaviour, gender identity, disability or medical condition, financial status/information, criminal record, name. Violating the personal attributes section of the ad policy. Send segmented replies to Typeform respondents with Active Campaign. Policy. to sell them a gay-friendly package. Facebook ads are a tricky system. but you can say "Looking for Buddhists near you?". Each ad account can be managed by multiple users, and users can have one or more different levels of access to an account, configured by specifying roles for each user. The ad text needs to be indirect enough that the ad viewer could cast doubt on whether the ads were specifically targeted to them based on their personal attributes. These options can be so specific that more than once, I have had Facebook friends complain about being targeted by ads that are “inappropriately personal.” There's also a bonus comment re: the use of "other". or "Do you want to lose weight?" For instance, the problem with the dental ad is that it implies that the person has a medical condition. This one is easy to miss.