Failure to adhere to them will certainly mean a rejected ad. (203) 265-4377, Director of Paid Media, 6+ Years of Digital Marketing and Project Management Experience, November 13th, 2019 Examples Use unicode characters or symbols in ad text with the intent to obfuscate words or phrases Restrict Facebook’s access to an ad's destination page Circumventing Systems . Free video sales and marketing strategy course. In other words, more text = smaller reach. 29. Thanks! Circumventing Systems . Glaringly obvious and visually “loud” ads will stand out and cause the user experience to feel more like standing in Times Square than spending a few moments on a social sharing platform, so such ads are rejected or their reach is limited. Facebook’s system allows advertisers to exclude black, Hispanic, and other “ethnic affinities” from seeing ads. This includes techniques that attempt to disguise the ad's content or destination page. Will virtual sales training with IMPACT help my team? Ad image is irrelevant to offer. Share. My content manager (good graphic designer, but has zero experience in facebook advertisement) created an ad depicting botox injection with blurred needle. With the simple action steps in this article, you’ll be “all systems go” in no time. on March 24th, 2021, By In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members. ... Every once in a while, an ad that was previously rejected becomes approved after submitting it again (the system isn’t perfect). Which disapprovals you can't fix (a.k.a. on April 2nd, 2021, By Obviously, “Hey Jennie Brown, check out this phone case!” is too personal. Remember that Facebook is trying to create an enjoyable experience for users. Today, sales reps are struggling to sell remotely. IMPACT teaches business leaders how to build high-performing teams that achieve extraordinary digital sales and marketing results through coaching, online training, and in-person experiences. (i.e., organic posts with content identical to ads.) 5. But it didn’t go all the way away. Similarly, Facebook restricts content related to alcohol, dating, gambling, lotteries, online pharmacies, supplements, subscription services, financial services, branded content, student loan services, political advertising, and cryptocurrency products … Hashtag Usage on Facebook; While most creators will steer clear from adding hashtags to Facebook posts, the platform is implementing recommended … … Keep in mind, too many disapprovals can flag your ad account, so be careful. In-person passes on sale soon. You may be able to edit your ad and fix … There are two main reasons why you’ll get this notification. ... 28. But the Facebook platform can be frustrating and confusing sometimes. Our friends over at Instapage sum it up nicely when they say, Adjusting copy and creative for a rejected ad can be an especially daunting task, Improper grammar, using ALL CAPS, or substituting numbers 4 letters, Display URL doesn’t match destination page. The perfect ad photo may surface right when you need it. If your ad is rejected, you’re not alone. Blue light glasses will not make you ace all of your college exams. 28. Liz Moorehead min read. Circumventing systems. A pair of sneakers will not guarantee that you win a marathon. 429. In other words, it started measuring a post’s value based on the amount of time users spent with it, even if they didn’t … Did they … Learn what rules and restrictions you must follow to successfully advertise on Facebook. It will also save your customer service team from a lot of ugly conversations and emails from disappointed or upset customers who were fooled into purchasing because of unrealistic ad copy. Hi, If you are planning to advertise on Facebook, then you need to familiarize yourself with 10 basic rules. Looking to reach out? Step-by-step guide on elama blog. Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+. Everything here is based off a webinar from Facebook, so huge thanks to Matt Navarra for publishing the slides on his Twitter. We've had contact with Facebook but they aren't able to look at our ads and give us a clear description on what's happening and what we should change. by Julia Angwin and Terry Parris Jr. Oct. 28, 2016, 1 p.m. EDT … Virtual passes are free for IMPACT+ Pro members. Option 1: Edit your ad . We've had contact with Facebook but they aren't able to look at our ads and give us a clear description on what's happening and what we should change. on January 26th, 2021. This includes techniques that attempt to disguise the ad's content or destination page. ... Apr 22, … How the Facebook Ad Review Process Works. Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization. Focusing on real solutions with real results will ensure that users who are actually interested in your product are clicking your ad, which will give you a more accurate read on the effectiveness of your advertising. How to use Facebook Ads? So we're trying to start a campaign for a new venture but we keep getting the 'Circumventing Systems' error. So, let’s get into the nitty-gritty of what Facebook actually prefers now. But if you’re trying to advertise on Facebook, don’t be like those cows. HubSpot vs Wordpress: Which is best for me? what to avoid when building Facebook ads). Should we hire an agency or in source our marketing? Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Hi. I'm now desperately trying to find experienced users who can take a look at our video ads and maybe tell us what's wrong? 0 OF 2 COMPLETE. Just in case someone in the industry launches before you and you want to launch early as well. While you do want to be sure to use engaging, “thumbstopping” … Facebook. It will strengthen your ad strategy and ensure that you’re able to take action and drive toward your revenue goals as planned. Ad images focusing on zoomed body parts This image of a person lifting up their shirt is zoomed out and compliant. Liz Moorehead Sign Up. on February 16th, 2021, By Facebook once penalized ads with higher amounts of image text in auctions and delivery. Ads must not use tactics intended to circumvent our ad review process or other enforcement systems. Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself. Facebook video ads getting rejected, their support is not helpful and keep saying the same things over and over. Examples. Because Facebook is a f’n joke nowadays. Your progress on this course. Connor DeLaney Ads must not contain content that asserts or implies personal attributes. Common support topics. Circumventing Systems . Liz Moorehead Join or Log Into Facebook Email or Phone. 1. Maybe that hot band jumps up and down on one of your couches in their music video. But there is a nuance that trips advertisers up when using the words “your” and “other.”. Click Here. How Facebook's Ad Review Process Works. Last updated: 28 Oct 2020. We look forward to joining you on your journey to becoming a hero for your own company. Liz Moorehead Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you. Password. How to set up shopify Facebook ads campaign by abut21 on ‎04-19-2021 10:25 PM Latest post yesterday by Julie. They will create an ad, choose an appropriate image, write an impressive sales pitch and can see their Facebook ad rejected by the system or even their Facebook ad account banned. And it’s not just images. Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more. on April 8th, 2021, By Master digital sales and marketing when you join IMPACT+ for FREE. Is a HubSpot-hosted website more secure than a Wordpress site? Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery. 28. Liz Moorehead This includes techniques that attempt to disguise the ad's content or destination page. Just remember: It’s not a vindictive human sitting behind the screen maniacally laughing at your misery. As of September 7, 2020, they began removing all prior sources indicating that enforcement and replaced them indicating they will no longer penalize ads. If you want to maximize your reach and have your ad delivered at a consistent rate, you need to play by Facebook’s rules. 470 James Street, Suite 10, If your ad uses “your” or “other” in a similar way, it may be wise to write up a few other options to work with. Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard. Liz Moorehead The answer is pretty simple. Top posts july 22nd 2020 Top posts of july, 2020 Top posts 2020. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more. Of course the ad was rejected with “Circumventing Systems” warning. on March 11th, 2021, By If you’re adding text to your ad images, you need to be using Facebook’s text overlay tool to be sure that your ads are as qualified as possible for maximum reach. Why? Watch the opening keynote for free on-demand inside IMPACT+. on February 25th, 2021, By Determine all the “just in case” moments for your industry and plan ahead for them. Melissa Smith ... page. … What is account-based marketing and should we be doing it? The good news earlier this year was that the 20% rule was going away. 2016. Log In. “One of the 11 Marketing Books every CMO should read.” — Forbes. You’re advertising prohibited financial offers Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services. In 2016, Facebook added a “time spent” ranking signal. Created Mar 23, 2009. Getting started with digital sales and marketing. Lindsey Schmidt . Here are four of my worst Facebook ad fails with the workarounds to fix them. Liz Moorehead Do you want to join Facebook? 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The aim of the webinar was to help explain the algorithm, and also explain Crowdtangle, a … Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster. Restrict Facebook’s access to an ad's destination page . How much should I budget for digital sales and marketing? Taught by Carina Duffy, IMPACT’s lead HubSpot trainer. You’re trying to beat the system. As far as we can see we're not circumventing any systems and are staying within the Facebook ad policies. We’ve put them all the ones related to the algorithm in this Google doc here.. To maintain a balance between the marketed-to and the marketers, a strict set of advertising policies is in place. 28. If you have advertised on Facebook for any length of time you are familiar with the dreaded 20% rule and the terrible little grid of squares that controlled the destiny of your ad images. The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Let’s jump into a few of the top guideline violations that will get your ad rejected. Facebook has roughly 2.4 billion active monthly users and roughly 3 million active advertisers that it’s trying to keep happy. And remember, just in case you need assistance creating ads that don’t get rejected by Facebook, we’re here for you. Lindsey Schmidt Facebook’s approvals can be finicky at times, but proper planning can go a long way in reducing frustration should one of your ads be rejected. How the Facebook algorithm works. on March 26th, 2021, By Facebook Ads help: Why do my ads keep getting rejected? If you’re running a video ad, make sure the music you’ve chosen is okay to be used. In Microsoft Ads’ ad quality review, they identified an increase in policy-breaking behavior in 2020. This is to ensure that users get the experience they are expecting when they click on an ad. Examples. Have a great weekend. on March 24th, 2021, By 1 Reply 64 Views 1 Reply 64 Views How to Promote Your Store for Free [1; 2; 3] by Bo on ‎12-04-2020 05:10 AM Latest post ... circumventing systems 1; tutorial 1; Problem 1; csv file 1; Domain change 1; multi vendor 1; vat 1; pre-launch 1; site navigation 1; invites 1; Connecting to … Your account was shut down because something sent a red flag signal to the algorithm and it’s Facebook’s responsibility to mitigate threats … 2 MIN. Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery. A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more. I had taken down this particular slide from the ad and resubmitted it for review. Episode 18: Preventing Facebook Ad Account Shut Down Facebook Ad Account Safety Checklist Facebook Advertising Policies Facebook Ads Policy: Prohibited Content – Personal Attributes Facebook Ads Policy: Prohibited Content – Circumventing Systems Working to Stop Misinformation and False News Reducing Links to Low-Quality Web Page Experiences New Haven, CT, "Working with this group has been one of my best business decisions.". By consistently aligning expectation and experience, Facebook makes sure that users continue to trust the ads they see on the platform — a benefit for users and marketers alike. © 2021 IMPACT, All Rights Reserved. ... attempting to use the Google Ads system again by creating new accounts in order to re enter the system; Abusing Google Ads product features in order to show policy non-compliant content to users and/or gain additional traffic; This includes techniques that attempt to disguise the ad's content or destination page. Circumventing our ad review process or other enforcement systems: The ability for advertisers and people to engage in … on April 8th, 2021, By Facebook prohibits ads that include claims debunked by third-party fact checkers or, in certain circumstances, claims debunked by organizations with particular expertise. If your ad breaks any of the rules, it runs the risk of being rejected or severely under-served. Want to Contribute Content to impactplus.com? If the display URL — the one you choose to display with your ad — doesn’t go to the same website as the link your ad brings people to upon click, Facebook may reject the ad. Second, get your ads created and submitted with a healthy amount of time to spare before the ads need to go live. Connor DeLaney Learn how to close more deals in a virtual world. Use unicode characters or symbols in ad text with the intent to obfuscate words or phrases . Targeting specific types of people online and trying to sneak information about your brand into their lives is creepy. This includes direct or indirect assertions or implications about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, voting status, membership in a trade union, criminal record, or name. on February 23rd, 2021, By The following is not allowed: Engaging in practices that circumvent or interfere with Google's advertising systems and processes, or attempts to do so. Connor DeLaney Policy. Forgot account? If you have designed your ads on a particular aspect for bullying or harassing any individual, then rejection will be implemented on your ads. Use unicode characters or symbols in ad text with the intent to obfuscate words or phrases . This is to ensure that Facebook users aren’t subjected to a feed of spammy-looking ads every time they pop on to see what their friends and family have been up to. on March 26th, 2021, By on February 25th, 2021, By This includes techniques that attempt to disguise the ad’s content or destination page. 1 MIN. Want to learn more about digital sales and marketing? on January 26th, 2021, By Also in 2015, Facebook gave users the ability to nudge the algorithm directly: the “See First” feature let users indicate that they’d like a Page’s posts to be prioritized in their feed. While you do want to be sure to use engaging, “thumbstopping” images in your ads, you need to make sure that the imagery chosen corresponds with the offer you’re advertising. Since that conversation however, I haven’t had any problems with an ad getting rejected for having too much text when it features a text-laden car stereo receiver. Why does They Ask, You Answer actually get results? I setup a campaign which was active and had about 360 impressions and £27 worth of clicks before I received an email from Google to say my account had been suspended for "Circumventing systems". 90.8k. Ads must not use tactics intended to circumvent our ad review process or other enforcement systems. offers and discounts that are deceptive. Hooray! It’s too bad this is a hoax and doesn’t work. Getting started with Facebook or Google Ads. This will expedite the process of getting a new ad in the queue for approval. When your ad claims a specific … Resist the urge to grab it just because it’s out there. Circumventing systems; Prohibited Financial Products and Services; While it’s tempting to yell into the billion-user void with huge capital letters or try to sneakily reduce character count in your image copy by substituting letters for numbers, it’s best to resist. Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! Mary Brown If you create a new advertising account to run the same ads after they were restricted on a previous account on April 2nd, 2021, By What to do when your Facebook ad is rejected. As far as we can see we're not circumventing any systems and are staying within the Facebook ad policies. Maybe that famous person posts a candid with your product in her hand. To help enforce this, Facebook does not allow ad copy that targets individuals. See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer. If you don’t, Facebook will not approve your ad to run. I recently setup my Google Ads account after having some success with Instagram and Facebook ad campaigns. ... Facebook Ads, Microsoft Advertising & other digital advertising platforms. This image of a person's abs is zoomed in and non-compliant. Which disapprovals you can fix without much hassle. If Your Facebook Ad Isn't Approved, Do This. Liz Moorehead 12-Month They Ask, You Answer Implementation Plan, Short-term wins you can expect with They Ask, You Answer, How to get your team to buy in to They Ask, You Answer, What to do if your sales reps are missing their numbers during COVID, How to use LinkedIn to close more deals in 2021, Essential virtual selling tools and technology. Get permission. Facebook disabled my ad account due to 'Circumventing Systems Policy' (Which I think is due to Unbounce Split test redirecting) Facebook. Remember: Facebook wants your ads to blend into the newsfeed and not look much different from a post you would see from a friend. The challenge is to be as not-creepy as possible, while being as relevant and relatable as you can. . Close. Circumventing systems; Prohibited financial products and services; ... you can appeal to Facebook to better understand why your ad was rejected. Adjusting copy and creative for a rejected ad can be an especially daunting task if there’s unusual pressure to perform, like on Black Friday and Cyber Monday, so be sure to plan ahead for high-stakes times. New Haven, CT, Predatory ads must be avoided. Your one-day virtual selling crash course! Archived. 7 most important videos for sales and marketing, What to include in your video marketing strategy, Video email marketing examples you'll want to copy, Everything you need to know about Vidyard, The ultimate guide to the HubSpot marketing hub, The ultimate HubSpot marketing migration checklist. Your ads can’t use tactics intended to circumvent Facebook’s ad review process or other enforcement systems. 2 min If Your Facebook Ad Isn't Approved, Do This. Posted by 8 months ago. A diet pill will not make you lose 50 pounds the moment you click to purchase it. And that brings us to . Facebook ads deliver awesome results at a very low cost. Connor DeLaney Mary Brown on March 11th, 2021, By Otherwise, it will not match the policies of Facebook and your ads will be rejected. Just in case Facebook goes down while your ads are queued for review. Our friends over at Instapage sum it up nicely when they say that “an ad won’t be outright rejected if it contains more than 20% text, but it will have its reach limited — in some cases significantly.”. By 28. Video Sales & Marketing World 2021 is in the works. The buffer time gives you wiggle room for all the “just in case” scenarios that come with advertising on a third party platform. Rejected Facebook Ads: Circumventing Systems This means that Facebook ads must not use tactics intended to circumvent the Facebook ad review process. Policy. Follow copyright rules. Making unrealistic claims in ads is good for no one — especially the Facebook end-user, whom the platform is trying to keep engaged. Members. Circumventing Systems Policy Ads must not use tactics intended to circumvent our ad review process or other enforcement systems. In this situation, it’s easy to assume that Facebook is out to get you. The Chick-fil-A cows and their shabby command of the English language do just fine on billboards. Talk to Us, © 2021 IMPACT, All Rights Reserved Online. Join. First, have backup ads that you can submit instead of troubleshooting and reworking a rejected ad. on February 16th, 2021, By On-demand access is free for IMPACT+ Pro Members. Ads must not use tactics intended to circumvent our ad review process or other enforcement systems. Melissa Smith If your ad isn't approved due to an advertising policy issue, you have a few options. Give us a shout and we’ll connect you with our in-house experts who are happy to chat Facebook Ads optimization and strategy for any industry. It is another norm of Facebook ad policies. Restrict Facebook’s access to an ad's destination page . Hubspot pricing: your guide to everything HubSpot costs, Marketing automation mastery (with HubSpot workflows), Inbound lead generation and conversion optimization, The Ultimate Guide to Website Redesign for Businesses, The Website 6: Key Characteristics of the Perfect Inbound Website, Website Redesign: Inbound Marketing Agency vs Web Designer. on February 23rd, 2021, By Andrew Hubbard has a great graphic that helps illustrate appropriate and inappropriate uses of each.