If you want to create a 360 video, you have to use a 360 camera. Minimum height: 133 pixels That means they’re always going to figure out the best way for your ads to draw in customers. Aspect ratio: 9:16 to 16:9. Check out these Facebook carousel ads examples to get inspired. The video content with footage from the event is exciting and naturally engaging, so ads like this get great results. Here’s an example of how a Facebook Sponsored Video looks like in the video feed. Single Video Ads Video ads are similar to image ads, except with a video in place of a static image. You can upload videos that have up to 240 minutes. 1 second minimum video length. Minimum width: 254 pixels The already iconic Squatty Potty ad has reached over 50 million views on Facebook and YouTube using Instream Ads. Facebook video ads were exceptionally popular in 2018 with more than two-thirds of US marketers running video ads. This way, users can watch your whole video, and you can successfully share your entire message. Sound is optional but strongly recommended by Facebook in this context. Minimum video length: 1 second However, shorter videos may perform better. Minimum image width: 600 pixels Maximum video length: 2 minutes. Disadvantages: As with all Facebook video ads, the time to create the video content is the biggest disadvantage. Facebook Marketplace is a great place to discover and purchase items, so if you are looking for conversions, it’s one of the best places to start. Recommended size with link: 1,200 by 1,200 pixels They are great for eCommerce, but you can also find creative ways to use them to promote all kinds of video content. Maximum video length: 240 minutes. Facebook In-stream video ads are short videos that are placed before or during other popular Facebook videos or live streams. Videos should not contain edit lists or … From introducing new ad formats to constantly updating the dimensions and specs of existing images and videos, Facebook likes to keep digital marketers on our toes—and with good reason. These ads appear in those video feeds. Facebook video poll ads inspire increased engagement, interaction, brand awareness, and conversions. The art of Facebook advertising is more than just sizes and specs. Aspect ratio is 16:9 (auto adds pillarboxing if 4:3). If your video is 1080 x 1920 px, ensure key elements appear within a 1080 x 1420 title-safe area. All aspect ratios from 9:16 to 16:9 are accepted. Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+ Resolution: At least 1080 x 1080 pixels ; Video Captions: Optional, but recommended; Video Sound: Optional, but recommended; Videos should not contain edit lists or special boxes in file containers. Resolution: At least 1080 x 1080 pixels. As you can see in the video requirements across ads placements, the Facebook feed video supports all aspect ratios from 9:16 to 16:9, so it all depends on your targeting and where your audience spends the most time. Note: If your image consists of more than 20% text, you might see reduced delivery in the video. Note that thumbnail images should include less than 20% text, with a limit of 125 characters. Video file size: 4GB max source video available that meets the size and ratio limits, without letter or pillar boxing (black bars). That’s precisely why you should focus your efforts on creating more video content to promote your products or services. Carousel video ad specs Recommended resolution 1080 x 1080. The Facebook in-stream video supports all aspect ratios from 9:16 to 16:9, but 16:9 is recommended. Make Facebook video ads that stop the scroll. Recommended: Highest resolution available This format allows you to showcase up to 10 images or videos, so you have more space to highlight different products, showcase specific details, or tell a story about your brand. The Facebook feed video supports all aspect ratios. The video content with footage from the event is exciting and naturally engaging, so ads like this get great results. A Facebook ads case study from Animaker shows that the vertical videos perform much better than the horizontal ones in terms of reach, engagement, and even video completion rates. Facebook videos can have different aspect ratios you can use for your ads. Max file size is … Maximum image file size: 30MB Follow these simple tips from our marketing gurus and you’ll be sure to serve up a video creation that all your viewers will love. Help people discover your brand across Facebook products. The primary text can have up to 125 characters, and for each card, the headline can have up to 25 characters and the description up to 20 characters. , the Facebook feed video supports all aspect ratios. 2. Images with more than 20% text may experience reduced delivery or get rejected. The video resolution should be at least 1,280 by 720 pixels. However, vertical videos may be masked to a ratio of 4:5. Video ratio: 9:16 to 16:9 Any vertical images might be cropped to a max 1:1 ratio. Recommended: Highest resolution available If you are already familiar with formats, placements, and the key terms, feel free to skip directly to the Facebook Ad Specs Cheat Sheets. It’s easy to see that landscape and square videos fit desktop devices better, while vertical and full portrait modes look great on mobile devices. Brands all over the world have noticed their effectiveness and are advertising more and more using Facebook videos to attract new audiences and generate more leads. Content from the “Text” field is placed below the video. Here are the technical requirements you must check before launching your carousel video ads: You can have anywhere from 2 to 10 video cards. With Creatopy’s video maker, you can easily create and edit videos in minutes, so they meet the Facebook video ads requirements. The length of the video must be between 5 and 16 seconds. You can use the video format in Audience Network to show off your product, service or brand in new ways. Facebook Ad Formats Explained. © 2021 Hootsuite Inc. All Rights Reserved. Facebook recommends videos that quickly communicate the message or grabs people’s attention and encourages them to stay for a longer video. Recommended video ratio: 16:9 (but supports from 9:16) Learn technical requirements, design recommendations and see an ad example. Most video file types are supported, but MOV or MP4 are recommended for the best results. Facebook users love video. However, studies show that the best Facebook video ads length is approximately 15 seconds, since shorter videos may perform better. However, shorter videos may perform better. A creative video delivered at the right audience may have great results in terms of engagement and reach. Video resolution Facebook recommends uploading the highest resolution source video available that meets the Facebook video ad size and ratio limits, without letter or pillar boxing. The minimum aspect ratio is 90 x 160; the maximum aspect ratio is 191 x 100, and the aspect ratio tolerance is 0.01. Check these specifications before you create a video for Instant Article ads: Facebook recommends uploading the highest resolution video available that meets the size and ratio limits, without letter or pillar boxing (black bars). The minimum aspect ratio is 100 x 400 px and the maximum aspect ratio is 400 x 100 px. Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+ Resolution: At least 1080 x 1080 pixels ; Video Captions: Optional, but recommended; Video Sound: Optional, but recommended; Videos should not contain edit lists or special boxes in file containers. The Facebook video thumbnail should have the same aspect ratio as your video and a high resolution. he maximum aspect ratio is 191 x 100, and the a. as a result of this video ad that’s not explicitly highlighting their products. Learn technical requirements and design recommendations, and see an ad example. The video resolution should be at least 1,280 by 720 pixels. See the ad specifications for the Facebook feed Video ad format, Engagement ad objective. Aspect ratio: 9:16 to 16:9. You can upload a simple video, a 360 video, or a video carousel to show up on the user’s newsfeed, so let’s take a look at what are the technical specifications and sizes for each video type. Here’s a great Facebook Story Video Example from TOMS that increased brand awareness as a result of this video ad that’s not explicitly highlighting their products. These were all the Facebook video sizes and specifications you need to know to start rocking your ad campaigns. Facebook recommends uploading the highest resolution source video available that meets the Facebook video ad size and ratio limits, without letter or pillar boxing. Maximum video length: 240 minutes. Images with more than 20% text may not be delivered. As stories become more and more popular, the Facebook Stories ads also get better results. When a user arrives at your story, they’ll have the opportunity to tap on the card and see two more cards. 360 videos are immersive experiences where viewers can explore the videos by turning their device or dragging their finger to view the surroundings. Facebook video ad specs. So if you want to get your audience’s attention on Facebook, you need to include images in your ads, preferably ones that showcase your product or brand in a unique, eye-catching way. Carousel ads are among the most efficient types of ads for driving conversions, with 30% to 50% lower cost-per-conversion than single-image link ads. Rewarded video ads are a fullscreen experience where users opt-in to view a video ad in exchange for something of value, such as virtual currency, in-app items, exclusive content, and more. This way, users can watch your whole video, and you can successfully share your entire message. source video available that meets the size and ratio limits. Minimum image width: 500 pixels Use .MP4 or .MOV format, with a maximum file size of 4GB, maximum length 240 min, and maximum frame rate of 30fps. They can be used with any objective except for the Product Catalog Promotion one. Video file size: 4GB max But all carousel formats use similar image and video specs. You can show off three images in a single ad on Facebook Stories with Expandable Carousel. Recommended ratio: 1:1 They show up in the best place to get people’s attention, alongside posts from friends, family, and favorite brands—their newsfeed. videos are recommended for the best results. If your video thumbnail has more than 20% text, you might experience reduced delivery in the video. You can upload videos that have up to 240 minutes. The recommended aspect ratio is 1:1 for each uploaded video. The character walks from card to card to showcase the online store’s products. Facebook video feeds are different from in-stream videos and Facebook videos you see on your newsfeed. But, generally speaking, you can create Facebook ads to: Let’s take a look at the characteristics of each placement to see where each of them excel, so you can decide where to place your video ads to maximize results. See the ad specifications for the Instagram Feed Video ad format, Brand Awareness ad objective. Facebook video feed ads are amongst the most popular ads, and for a good reason. Below, you can see a great Facebook video ad example from Red Bull that promotes their annual. Remember that there’s no success recipe, and you should still test what’s the best ratio for your niche and audience. Video file size: 4GB max Also, remember that since we live in a mobile world and people use their phones to check their social media feed more than ever, vertical videos have a huge advantage, especially when it comes to Facebook ads. They appealed to the audience’s curiosity and had great results. The platform also recommends keeping videos short (15 seconds or less) and designing videos that work with and without sound (by enabling captions). Since the Marketplace is dominated by static images, videos will stand out a lot more and have better results. Note: If your video thumbnail consists of more than 20% text, you might see reduced delivery in the video. Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128 kbps+; Resolution: At least 1080 x 1080 pixels ; Video captions: Optional, but recommended; Video sound: Optional, but recommended; Videos should not contain edit lists or special boxes in file containers. This way, they are more similar to good old TV commercials. Max aspect ratio: 1:1. Carousels can appear in six different places on Facebook: the main Facebook feed, the right column, instant articles, Facebook Marketplace, the Facebook Audience Network, and Facebook Messenger. The formal sizes and specifications for Facebook Feed Video ads are: Recommended to upload the highest-resolution source video available without letter or pillar boxing (no black bars). That’s a great way to advertise a video, since the scenes seem to come alive in front of your audience, making a significant impact. Minimum number of cards: 3 1:1 is the best ratio for this type of ad. For best results, stick to the following specs for image ads: Recommended size: 1,200 by 628 pixels The Facebook video thumbnail should have the same aspect ratio as your video and a high resolution, at least. That’s because more engagement happens as a result of delivering content consumers crave — and the more engagement and interaction a user has with a brand, the more likely they are to keep the brand top of mind and make a purchase. source video available that meets the Facebook video ad size and ratio limits, without letter or pillar boxing. Minimum dimension is 426 x 240. The video resolution should be at least 1,280 by 720 pixels. See the ad specifications for the Facebook stories Video ad format, Brand Awareness ad objective. In Facebook video ads best practices, we’re told to make sure that people must find our ads engaging even in silent mode. Video file size: 4GB max Description: 30 characters. https://blog.creatopy.com/wp-content/uploads/2020/06/facebook-in-stream-video.mp4, 16 Easter Templates and Ideas That Will Inspire You, 40 Advertisement Design Tips and Examples to Help You Stay Creative, The Perfect Facebook Group Cover Photo Size for 2021, Top Performing Banner Ad Sizes That Bring the Best Conversions, 6 Tips and Instagram Video Ad Examples to Help You Create Video Ads That Convert, Building For the Future – Creatopy’s New Passive Home, How to Find True Value in Rebranding – With James Thomson (Unbounce), Sound On: Make Audio Ads With Premium Stock Music, A People-First Rebranding Process Explained – With Alex Antolino (Typeform), Introducing Brand Kit 2.0: Faster, Smarter, Simpler. each, but due to the carousel format, shorter videos where you encourage users to explore your story from card to card are recommended. Headline: 25 characters. Recommended size with link: 1,080 by 1,080 pixels Maximum video length: 15 seconds. Make sure you consider this before choosing the right video aspect ratio for your ad.