After you select the wording for your Call to Action button you can fill in the other fields offered. This is a video ad I helped my designer and assistant Rachel set up to help raise money for her 3-month old Siberian Husky puppy who came down with an unknown condition where she couldn’t get any food down without yelping in intense pain. If your goal is to generate conversions, such as webinar registrations or product sales, then you should start out using the Website Conversions objective. And vice versa. The Facebook Ads Guide provides design specifications and technical requirements across each format and placement. Can you create an open-loop? We normally follow the same framework of first half focusing on the video and the second half focused on the CTA. We’ve seen huge conversion cost swings just by changing the objective from Video Views to Website Conversions. Our store attracts a very particular culture, and Facebook’s targeting allows us to home in on this niche market easily. Use Video in Link and Carousel Ads. In many cases you might want to grab a premade video from your desktop. To boost a piece that’s already working into something people want more of? There’s no rule of thumb here – it just means really long copy. Story ads are your ticket. 8. A content-rich video that educates, informs, possibly entertains, and persuades. Tell me you feel otherwise. Breathe deeper. You now have the ability to create 6 different “Video Engagement Custom Audiences” based on the length of time people watch your videos. You can boost several videos on small budgets as you create them, and the videos that get the best engagement and have the best performance out of the gate are the ones you can focus on scaling out using the Website Conversions objective, or any other objective you’d like to use. This is the copy that appears above the video view. Because they know captioned ads increase video time by an average of 12%. You can also add captions, text overlays and logo overlays. ), Cost per video view (10 seconds and 3 seconds. 3. LET US HELP YOU I ran this video ad in 2013 to promote DigitalMarketer’s Black Friday Boot Camp $7 webinar. They’re ads to reach your audience further, and engage them more with video. There’s a load of options for creating a Facebook video ad. Primary text. You do not have to use the “Video Views” Objective to create custom audiences out of videos anymore. This is happening now. Get clear with your objectives, so you can create the right ad for the right reasons. You’re not doing this for charity sake. Start with the Objective most aligned with your ultimate goal — be it conversions, clicks, Likes, views, etc. This is a video ad I recently ran while I was promoting The Machine coaching program as an affiliate. This is the most popular style, although not necessarily the best performing. Le fil d’actualité Facebook est la liste de mises à jour de statuts, de photos, de vidéos et plus encore constamment mise à jour qui s’affiche au milieu de votre page d’accueil Facebook. Notice the cost per view of $.03 and the Relevance score of 7/10 on a highly promotional ad. According to Adobe, shoppers that view videos are 1.8 X more likely to purchase than non-viewers. Keith Krance, Facebook video consumption is skyrocketing, and it’s surpassing and closing in on YouTube at every turn…. We have seen 3 categories of ad copy that work with video ads. In the ad below, the first line focuses on getting you to watch the video. Do any of those reasons sound familiar to you? Another great reason for Boosting posts is that this is the easiest way to test different types of videos. Wow, right? The best videos do both. If you said yes, I completely understand how you feel! The numbers don’t lie. This ad follows the same framework as the short copy ad above: The first half of the post copy is focused on getting you to watch the video, and the second half is focused on motivating you to click the link to download the masterclass. Below, I’ve added a few more examples to help give you more ideas and inspiration for your next video ad…. In most cases, long copy ads have outperformed short copy ads in terms of ROI. Facebook gives advertisers the option of reaching new audiences and remarketing to previous site visitors through multiple Facebook ad types. That’s the 5-step process for crushing it with Facebook video ads! The great news is now you don’t have to create text overlays with your video editing software – you can just tell Facebook to “Add Captions,” and they will automatically add a text overlay for you! Now you’re ready to create an ad that will relate to your fans and followers. This next window has a load of options. Another hidden benefit to long copy ads (as long as it doesn’t appear too salesy or hyped up!) It depends on the person, but generally… more senses = more engagement = more people remembering your brand. Want to turn an existing post into a video? Just because I used the word “commercial,” doesn’t mean you want your video looking like a TV commercial. Again, this is an ad to promote brand and culture. Want them to see more of your videos on mobile, since they have their phone in their hands anyway? Facebook Video Downloader Online, Download Facebook Videos and Save them directly from facebook watch to your computer or mobile for Free without Software. Don’t know what to say, how long the video should be, etc. Boost a post is the way. Your goal should be to make a big impact on the top 5% of people – not every single person. Slideshow: Turn images and text into a simple, lightweight video ad—in minutes; Stories: Make your business part of the story, for Facebook, Instagram and Messenger But even more important than the quality of your video is the content itself. Facebook will then ask you to choose which page you want to use to promote the video. This is great for marketers because people just flat out buy more when they watch video. This video ad by Tom Breeze barely makes the “short copy” category, but all the ad copy is visible without clicking “See More.”. His team has managed several million dollars in Facebook advertising spend which has generated hundreds of thousands of new leads, and several million dollars in revenue generated directly from Facebook and other online media channels. In this case study the campaign was not only getting a positive ROI, but it also took the Amazon rankings of this product to pretty non-existent to the 2nd page on it’s way to the first page, in a matter of weeks. This is the best. Sleep better. Wondering if Facebook video ads are worth your time? Don’t be shy about asking the reader to take action, with a compelling CTA. Watch it. We also provide a Video Downloader Chrome Extension. I figure that if I’m going to promote somebody else’s product I might as well build my own audience along the way, as a collateral benefit. By Vous pouvez utiliser le format image dans le fil d’actualité Facebook pour pr You’ve got options. Let’s look at some tips to make it the best Facebook video ad possible. These ads can also appear in the news feed, audience network, and Instagram. Facebook News Feed is the constantly updating list of status updates, photos, videos and more in the middle of the Facebook home page. To create a new video, select Create Video. Even if someone doesn’t watch your video, but they see that you’ve shared some useful or interesting information by glancing at your ad copy, they will share it tag one of their friend’s in the comment thread. That’s exactly what the video helps you do when you watch it. Andy gives value throughout the entire video, which is 5 minutes long, while also letting the viewer know that you can get his book for free plus shipping. Maybe it’s (past) time to consider Facebook video part of your strategy to push leads down your marketing funnel. After you submit your video ad it will take a little while for Facebook to review your ad, and you will be notified when the ad is up and running. People are moving fast through their feeds when commuting, walking, and eating. My favorite strategy is to have a “Soft CTA” in the first 25% of the video and a “Strong CTA” at the end, where you tell the viewer to “click the button you see on the screen or the link in the post.”, These are the first four audiences you should start any new Facebook ad campaign with. In the 3 examples below, you can see different ways to use text overlays to get people to take action. With our Facebook link ad campaign, we saw an astronomical increase in online sales, doubling our results in just a few weeks. Log into Facebook to start sharing and connecting with your friends, family, and people you know. Also, Facebook’s improved the Brand Awareness objective, where you can now track “Ad Recall Lift,” which shows the estimated number of people Facebook estimates will remember seeing your ads within 2 days. I am only on camera for about 15 seconds of this video, then it is just a screen recorded video of a Keynote presentation. I feel so relaxed right now. Refinery29 ultimately had an 87% increase in traffic to the landing page and a 56% increase in subscription rate for those people who saw the branding video first. How can you quickly make your audience aware of a problem your product or service solves? . By submitting this form you are agreeing to our Terms & Conditions. Next, select Get Video Views. Watching 3 billion hours every day. No matter your business, experience, budget, or goal. It shouldn’t be a matter of if you should be running video ads vs. more traditional page post link ad campaigns… Or a matter of comparing the performance of a video ad campaign vs. a page post link ad. 5. You want the viewer to feel like the most natural next step is to click through to learn more about your product, buy your product, register for a webinar, etc. You can feature thumb-stopping videos, photos or image carousels in your link ads. Video: up to 120 min (best performing ads feature 15-30 seconds of video) We’ve seen 3 main styles/lengths of videos work well as Facebook ads: A short, curiosity-based video where you give a preview of what the user will see if they click through. Show them both—problem, then solution. This is where you have to click “See More” to read the entire post copy. I took 2nd place in this promotion — but there weren’t as many big “gurus” to compete against in this promotion though, haha. From a single dashboard you can create and schedule content, run ads, engage the audience, monitor relevant conversations, measure results, and much more. The cost per view may be a little higher than Video Views, but Facebook is putting that video in front of the best segment of people inside each audience – the segment of people who have a higher likelihood of converting instead of just watching a video. The majority of our clients’ most successful Facebook ad campaigns are video ads. As in very. Our store attracts a very particular culture, and Facebook's targeting allows us to home in on this niche market easily. You can use the video format in the Facebook News Feed to show off your product, service or brand in new ways. Character, villain, problem, feelings, a Yoda-like guide, empathy, wisdom, a plan, ending with a call to action. … I consider a “short copy” ad as an ad where the user does not have to click “See More” to read all the content in the post. …yet, it is generating leads for $2 and customers for $4. Some important metrics unique to video ads are: Next, dig into the Breakdown data – specifically Placement and Device. Some of the difficulties we’ve heard are…. He makes a quick 5-second mention of the free book in the first 20 seconds, then teaches the entire time, then has a CTA at the end of the video. I initially used video ads driving traffic into their landing page, which was building my own video view custom audiences the entire time, as well as branding myself to my exact target audience. Recently, my two twin nine year-old boys and I drove through downtown Seattle. Or promote a video you previously posted. In some cases, we will take an entire blog post and put it into the post of the ad. You don’t get penalized or charged more when people click “See More,” it signals to Facebook that your ad is engaging, and you get rewarded. Or… saying “hi”, shaking their hand, and doing that French cheek-to-cheek-kiss-on-both-sides thing? You’re (usually) doing this to get the reader to take an action. The #1 Principle (out of 6) in why people share things, according to Jonah Berger in his book “Contagious: Why Things Catch On,” (one of my favorite books) is: “Social Currency.” People want to seem smart and want to look good by sharing something valuable. ), Use text overlays in your video to highlight the most important points in your video, or to give the viewer a call-to-action. We will edit out some content, but sometimes we have a mini-blog post as post copy of the ad… and it works! Now that you’ve recognized and established your crowd, time to connect with them. On the next screen, click on Get Video Views. The more you educate and demonstrate, the more people will trust you and want to continue watching and to take action. Your selection will impact options, including optimization and delivery. The goal is to get the viewer to watch the video and/or to get them to click through. I was surprised to find that Facebook video ads can be up to 120 minutes in … All that work—determining the topic, developing the message, writing the script, creating the video… and then no (strong) call to action? Such as: location, age, sex, language, interests, behaviors, shared connections and mucho more. More than 125 characters may be truncated, so viewers have to click “read more” to see the full text. View the profiles of people named Video Link. Whether this is your very first video ad or your next big campaign, you'll find the right video solution on Facebook. Then this post is worth it for you to answer those questions. See the ad specifications for the Instagram Feed Video ad format, Brand Awareness ad objective. With content they care about. Now we’re ready to dive into the nitty gritty of Facebook video ads. 2. When a user clicks on a video in their feed, that video will open up in a player with other video feeds below. FBDOWN Best Facebook Video Downloader. When you create a new campaign The campaign is the foundation of your Facebook ad. Link click ads. The window is long (again, see partial window). Eyes, ears, and heart all working together for this video ad. Warm audiences are people familiar with your brand. Learn as you go. Here are a bunch of KPIs worth considering. ), The first ad set is targeting all website visitors (DWM Site wide 180 Days) and all subscribers (DWM All Contacts) and excludes webinar registrations. We created this campaign in about 30 minutes and recorded the whole process and put the video inside Facebook Ads University for people to see how quickly you can do this if you just bear down do it! Design your ad using various formats, placements and objectives to meet your business goals. This is the link to your Facebook account. (Example: “Click to Hear Important Message,” or “Click the Learn More Button to _________.”). Not a perfectly polished commercial…. Here are just a few recent updates to video ads that make this process much easier: Think about how much faster you can build your custom audiences when using video ads… As the average cost per video view we normally see across several markets is between $.01-$.06 cents per view. Learn how to create Facebook ads for FREE here:http://bit.ly/FREEFBAdsTrainingVideo ads are everywhere these days. You can feature thumb-stopping videos, photos or image carousels in your link ads. When creating your Facebook ad, you can define your target audience. It’s that simple. Select the page for which you want to do the video ad. Mailchimp is one of my favorites for their voice and vibe (see tips for promoting your ‘boring brand’). You can use the video format in the Facebook News Feed to show off your product, service or brand in new ways. Sharing gives you free impressions and views, AND signals to Facebook that your video is engaging and improves the user experience, and you get rewarded with cheaper views, cheaper clicks, and more impressions – which equals better ROI for you! With most of our clients, we have seen this type of impact first-hand. The first line, the first five seconds—you know what problem this design agency is aiming to solve for viewers. With Facebook’s recent improvement on Video Views objective bidding, we can now optimize for 10 second views instead of just 3 second views – a higher quality view. You just have to be careful with these as Facebook is captioning word for word, and it can sometimes mess up the text or be too much all at once for the viewer to comprehend. 1. From there you can decide on the many specific options for your needs. This is game-changing!! Do this for each carousel card you wish to include in your ad. So they’ll show up more in others’ news feeds? Trusted by employees at 800+ of the Fortune 1000, We could have SWORN you were someone who wanted to blow your competition out of the water on social media. Video Views Objective The campaign objective is the ultimate goal for your Facebook ad. Account link. Include movement and sound to capture attention quickly and … Keith is the founder and president of Dominate Web Media, a full service agency and consulting company specializing in helping businesses scale their marketing and increase their reach by using strategic Facebook Advertising, Retargeting, and tapping into dozens of other online media channels and social media marketing platforms. Like, “Buy now”, “Download the guide”, “Get your free sample”. 2. These are the key elements you would want to script out for a short video ad: 1. The 5th Principle is “Practical Value.” People like to share useful or valuable information. When you think of a typical Facebook ad, you’re actually thinking of link click ads.Link click ads help promote various offers, and direct visitors to post-click landing pages. There’s a video ad for any business, any budget, any goal. Learn technical requirements, design recommendations and see an ad example. Can’t wait to make these for my kids tonight. Then test other campaign objectives and see which one works best for your video type. This was the second video ad I decided to run last minute the day before The Machine closed. Facebook receives over 4 billion video views per day. The amount of collateral branding that is happening when you are running a video ad campaign is 10X what a typical Page Post Link Ad is giving you. Then, click Select Video to upload a video or select a video from your library. Facebook Ads - Complete Step-by-Step Masterclass: https://amarketingessentials.com/courses/facebook-ads-masterclass/ If you need help … We’ll just leave this 90-day free trial here for someone else then…. What are Facebook video ads? Keep that in mind when your fingers start writing, when your eyes start filming, when your voice starts speaking. Click “Place Order” when you are ready to submit. Up to you to choose wisely. June 8, 2016 Recommended: Highest resolution available Also, consider adding a link in your copy so that your audience don’t have to wait for the video to finish before clicking through to your website. Which do you think makes more of an impression? The … © 2021 Hootsuite Inc. All Rights Reserved. And the more value you provide, the more people will share your video. This Facebook video ad walks you through the process to capture new contacts with one click. These ads appear in those video feeds. This has been one of our most successful styles of video ads. I used email marketing combined with Facebook video ads and page post link ads to promote this launch. It doesn’t have to be between 3-6 minutes either – some of our most successful video ad campaigns are longer. If nothing else, remember this… make your story—your content—about them more than you. This was exactly how I felt when I first started making videos and running video ad campaigns. (DigitalMarketer also has a great post about the tools they use for video marketing… check it out here.). And, Facebook is crushing YouTube in mobile video minutes watched per month. (Using Screenflow software.). And this means cheaper clicks and more impressions! With our Facebook link ad campaign, we saw an astronomical increase in online sales, doubling our results in just a few weeks. This is normally something we would NOT recommend doing, as Facebook ads are “interruption marketing” and you normally need to lead with something higher up in your sales funnel. On average, 4-5% of viewers will watch 100% of the video, whether it’s 45 seconds long or 12 minutes long…, Once you have a video that’s ready to go, it’s time to use Facebook to amplify it out to the perfect audience, which we’ll cover in…. Note that all options may not be available when including a video as part of a carousel. How does 2.4 billion monthly active users trip your social trigger? It’s worth noting the combination of my email marketing along with Facebook ads was the key. Want me to stop asking so many questions? They’re ads to reach your audience further, and engage them more with video. Open Facebook on your Mac or PC. Click Edit Video to crop or trim the video and customise a thumbnail image. You’ll find information on dimensions, file sizes, character limits and more. It’s a 2-step order form where you enter your name and email first, then get to the full order form. Here you can compare desktop vs mobile, newsfeed vs right column, etc. The second line is all about clicking through to get the survival can opener. I write “Top 4 Fast Start Questions I get Asked” and I only listed 3. We counted 45 people on the streets with their phones in front of their face. Facebook conducted a study with Refinery29 comparing traditional direct response campaign focused on driving subscriptions vs. a sequenced story-based approach where the direct response campaign was preceded by a “brand video.”. Check out our Facebook video ads tutorial updated for 2017 and 2018. Ralph Burns gets credit for naming this ad copy, and we even created an acronym for it – LAC! See where your ads can appear and then find recommended formats, tips and resources below. Get to the point quickly. Fine, But you shouldn’t. This comes under the topic of simple. (At least in the first 10-20 seconds. You will too. The screenshot below was taken during the first 10 seconds of a 6-minute video, before clicking “See More.”, The second screenshot (below) is the same video, about 90 seconds into the video and after clicking “See More.”, And if you look at the video closely, you will notice that it is a Keynote slide, not my face in front of the camera. 2. Here’s the easiest (and clever) way I’ve seen to create one, right now in your kitchen—in seconds. Facebook News Feed is the constantly updating list of status updates, photos, videos and more in the middle of the Facebook home page. And, Facebook is crushing YouTube in mobile video minutes watched per month. You can use other Objectives, such as Website Conversions, Clicks to Website, Brand Awareness, etc. As opposed to my recent Machine campaign which was closer to 50/50 Facebook and email… As it was also a $2,000 product compared to a $7 webinar. Therefore, you either have to get the viewer to click the video player so it un-mutes it, or you need to tell the same story visually even if they don’t un-mute the video. In many cases, our lead costs go down while the lead quality goes up. 3. The Objective you choose will play a big part in the performance of your campaign. I’m going to walk you through the general path. It’s there, just waiting for you to find, show and tell. Then there’s a recent study by Nielson showing cumulative brand impact on Ad Recall increases 74% after just 15 seconds of a video ad, and Purchase Intent increases 72% after just 10 seconds of viewing! Want to turn your existing videos into readymade story ads? This promotes their brand and vision—Live mindfully. I’m doing everything wrong according to all the experts. (Ralph is my partner in crime at Dominate Web Media; you’re probably used to hearing him drop paid traffic knowledge bombs on the Perpetual Traffic podcast.). It’s simple to understand, whether you’re at a rock concert, in a New York subway, or next to your screaming kids. Facebook video feeds are different from in-stream videos and Facebook videos you see on your newsfeed. Cancel anytime within 90 days, Here are a bunch of KPIs worth considering, captioned ads increase video time by an average of 12%, Change any other default options or select the, Change or use the defaults options for each section in this window, Pay for your ad (you didn’t think all that fun would be for free, did you? This FREE Training Is Limited, So Register Now! And the bad news, for those of you still in resistance…. A good video ad makes the CTA the obvious next step for the viewer. And you can create “Lookalike Audiences” based off the interests and behaviors of these engaged viewers! We like to start out most campaigns with “warm” audiences, as you’ll see in the screenshots below. Let’s do it! Show your authority or credibility without looking like you’re boasting. I created a video equipment guide for this exact frustration. Want to make your readers feel part of a larger community? Our bad. But why Facebook video ads, specifically? However, they can’t be placed in the right column: Video link ad specs. No matter your business, experience, budget, or goal. Here is the email reply I got from Rachel when I was checking in on things a couple months after we got things going. The good news is that with today’s technology, literally anyone can create and run a high-quality Facebook video ad campaign with no prior video experience or technical skills. Use your iPhone or other smart phone to record your videos. To make it a no-brainer for you, I’ve laid out a simple 5-step process for crushing it with Facebook video ads. Build interest or curiosity. I ended up taking 5th place in the Joint Venture competition among some of the biggest gurus in the digital marketing industry and selling a lot more than other affiliates with lists much larger than my list, while getting a 10:1 ROI on my Facebook ads. He likes that. Le fil d’actualité inclut les actualités et publications de vos ami(e)s, des Pages, des groupes et des annonceurs. Then I started running page post link to a couple different blog posts on my own site where I had another video about why this coaching program is so awesome, and about the bonuses I was giving away for people who bought the program. This is great for marketers because people just flat out buy more when they watch video. This is a long, 9-minute video with really poor lighting for the second half of the video (it was filmed outside using natural light, and it was getting dark, but the next day I was going to be out of town for 10 days, so I had to use it), and a typo in the ad copy. There’s more. Got a craving for sweets? You’ll want to choose one of 3 proven video styles I’m sharing with you below. (This is awesome for those of you just starting out and don’t have a large list or fan base to create Lookalike Audiences out of.). The ad below is one of the best performing ads I’ve ever created for the Dominate Web Media brand products — even with me doing a lot “wrong,” but we’ll get to that in a moment. Not the typical ad copy focused on fear of loss and scarcity…, Cost per conversion (lead, registration, purchase, etc. 3. In my Free training you can access by clicking the button on or below the video or the link in the post, I have a more advanced training on each of these audiences and ad sets, but here’s an overview…. On a Sunday! When you give useful/valuable information in your ad copy or video, people will share your video. Use the “Search” feature inside the customize columns window to quickly select the metrics you want to analyze.