At the end of your boost, you can check all the important metrics such as post reach, engagements, how many people clicked on your post, how many shared, and which countries the people who liked your post are from. However, here you will be able to choose general interests such as “music”, and add additional interests to target people even better, for example, “house music”, or “techno music”. When the whole organization is working together, your social media marketing will grow naturally. In the beginning, marketers used methods of their own to advertise on social media, but today there are streamlined features on social media that allow easy advertisement while giving you the freedom to create your own custom ads and choose which people you target. Facebook Ad Performance: Demystified It's time to stop guessing whether your Facebook ads' performance is above or below industry standards. On top of that, there are various Facebook add-ons that can turn your page into an e-commerce store. When you find it, you will see the daily budget denoted in US dollars and this is the amount of money you will spend each day on your ad, not the total amount, so make sure that you remember this. Messenger ads have a few gotchas that standard Facebook ads don’t. Once you’ve set up your payment method, you are good to go and create some Facebook ads of your own. Make sure that you update your page with the link of your website so that you won’t have to do it all over again every time you advertise. You can use the video format in the Facebook News Feed to show off your product, service or brand in new ways. The next step in our Facebook ads guide is vital. There are 4 sections to choose from for your metrics and they can all be adjusted and changed depending on what your needs are. !�M��O �;��r�AE�׉ ��o5C�T��ٻ|-��y�F���.�bu�uo���0��{^���.�����u�d��/�W���x-̍L>�4�V Additionally, include your website address in all of the posts that you share on your page and all the content that you add as well. When the ad relevance is high, Facebook will show your ad more than ads with lower RS metrics. CAMPAIGNS. There are many things you can do and see in the account overview section. In most cases, when you pay for an add on Facebook, the amount of money will be checked on your account and if you have enough on it to support your ad budget, your ad will be created. You can post marketing materials, products, services, information about them or anything else you feel you should. Just creating an ad and letting your campaign run out is simply not enough when it comes to Facebook advertising. 6 Chapters. If you're targeting separate audiences with different characteristics, you'll need an individual ad set for each. You can also find geographical and demographic information about the audience that interacted with your ad, and see what mobile devices they are using to convert or view your ads. Group and a calendar will convert to create dark posts every buck spent working in The best option is to combine this with paid methods and you will steadily build your fanbase. At FSG we believe that anyone can succeed online with the right toolset. Then you run an ad that reads: Attention Scottsdale Residents, Grab your free list of homes priced under 300K. <>>><>>>] If you go for an image, you will get a 25 words max headline that can help you catch people’s eye, the option to upload an image, choose an image from your page and reposition the image you choose so that it fits the ad perfectly. 3 0 obj Over the last couple of years, Facebook has ADS. Facebook Lead Ads are very flexible, with plenty of options for things like targeting, ad formats and form structure. Founded in February 2004, Facebook is a social network that helps people communicate more efficiently with their friends, family, coworkers and acquaintances. /Contents 6 0 R>> Additionally, you can also upload a video instead of an image and use it in your ad. Paid ads for page likes don’t always bring a lot of real fans who will keep themselves engaged on your page and interact with your brand. It can be a reliable information hub where people can learn everything about who and what you are. Make sure that you are logged in as the admin of that page or you won’t have the credentials to make any ads. On the right, you will see what your ad will look like both to desktop and mobile users. Go to your page and scroll down a bit. Like always, on the right side of the ad creation window, you will be able to see the preview of your ad. ;�4L�{cI�g�� Ǔt2�9�Q:#-n��I�a)�G���'}J�i �~�xI�w^�u����26ė�}o㡌S���"��3�f� ���=��Ԁ^���M�8�jg�"��g�):��4�� f�H1���%d�.�u��%�l�l�P\�0������ You will be able to grow your Facebook page likes and post engagement. Your email address will not be published. You have now learned the basics of advertising on Facebook. The next step is to share your website on your page and re-share it with all of your profiles.