Use this guide for Facebook ad specs to help: 1. This way, when you create new Facebook ads, you will know that each one is going to work for you. With the decline of field marketing — due to COVID-19 restrictions — helpful content with purpose is proving to be an effective way for businesses to drive valuable website traffic. By submitting this form you are giving us permission to email you DAN monthly newsletter only. Define your Facebook advertising goals and then drill down to appropriate ad tools. For some, the immediate wake of George Floyd’s death was a time for pause. The list of new features, formats, and resources seems to grow every day. We believe that after reading this article, you perceive it as an additional opportunity to boost your ROI and other performance metrics. Facebook has an advertising audience of 2.14 billion. Worldwide ad spending on Facebook and Instagram combined will rise 22.5% this year and reach nearly $95 billion in 2021. Marketing trends 2021. To help identify what’s best for your Facebook advertising strategy, start here: Do you want to build brand awareness? The video is as short as it is awesome. Macaw is one of the newest social media ad spy tools in the market and it offers amazing features for online marketers. More Focus on Silent Video Ads It’s not news that Facebook users mostly watch videos on this platform without any sound. We’re excited to see what 2021 has in store for digital advertising including mobile advertising services. Is Facebook a company and platform that you want to advertise on? What changes will come as a result of this boycott? In advertising, it is a great tool to quickly convey a brand name with eye-catching and simple visuals. Want to know the key platform trends that are predicted to rise in 2021? Update your strategy with these Facebook trends. List your agency among the leaders of the industry, promote your work, create original content, find new team members and keep up with digital marketing events. The latest data show that in Q3 2020, Facebook’s news feed received 58.2 percent of relative ad spend by businesses, more than its … Lego decided to suspend all advertising, for example—all digital marketing content, across the board. Because the truth is, more people than ever before are using the platform. Monitoring Facebook Ads comments and reacting to them is an inherent part of running campaigns on Facebook or Instagram. Facebook ads are the bread and butter of the company’s profits. Even before the George Floyd demonstrations, Facebook and its CEO Mark Zuckerberg were embroiled in controversy surrounding data privacy (among other things). Advertisers have no choice but to at least stay in tune with what is happening within the local, national, and global levels. Generate leads? This website uses cookies. ), Facebook COO Sheryl Sandberg said that three million advertisers had purchased ads for Facebook Stories. With new options for interactivity, such as augmented reality and Instant Experiences, there are new ways to keep your audience engaged (and converting). Cardinal is a Digital Marketing Agency focused on Igniting Growth in Multi-Location businesses. If the tremendous upheaval, activism, and change that has swept the scene in 2020 is any indicator, people have the power to demand—and get—more out the platforms they use for social media, entertainment, networking, and consumption. Some of our favorite examples of these ads included step by step guides of how physical product or apps work, onboarding processes, product capabilities and features, and more. A carousel ad, for example, gives viewers the option to scroll through different offerings your company has, effectively shopping within Facebook. The database includes all publicly available information on millions of ads and is updated every minute. 13. What do people expect of brands and the digital marketers that represent them on advertising platforms? Over the past year, we’ve seen many trends develop within the Facebook ad ecosystem. The trends … To help you tap into this tremendous potential, here’s our list of Facebook advertising trends to be prepared for in 2021. 01. According to Google: It really promises to be a marketer’s smorgasbord, one that’s more crowded and competitive than ever. First of all, this kind of very public groundswell is making investors nervous about the future of Facebook. You knew we couldn’t have a post on Facebook statistics without including a section on Facebook Ads! By some estimates, that number has swelled to nearly 3 billion in 2020. We already mentioned Disney. There are both general averages and industry averages for Facebook ad spending. But core Facebook will still account for 71.5% of total ad revenues for the company in 2021. Does that reflect well on your brand? Consumer trends are constantly changing, and we know how hard it is to keep up. Wondering how your future ad campaigns should change? And some are done so well that viewers don’t particularly care that they’re being sold to. Innovation will surely abound, including new ways to employ video, artificial intelligence (AI), and augmented reality. As you build out your strategy for Facebook video, here are a few things to consider: Facebook, as it turns out, has some soul searching to do. Unlike the past few years, 2021 feels very much up in the air due to COVID-19. In a world where we’re bombarded with new products and services daily, marketers are leaning on user reviews and customer testimonials to build trust. A look at existing studies reveals that a ballpark Facebook ad cost for most industries is somewhere between $0.50 and $2.00 per click. Free Guide: Audience & Engagement Analytics. The latest report from Socialbakers, the leading social media marketing platform, has shown that despite the economic impact of the COVID-19 pandemic, global social media ad spend and ad reach both continued to grow in 2020. People are paying close attention to the timing, tone, and tenor of ads given all that has happened since June 2020. Our belief in democratizing digital marketing has enabled our clients to generate big returns at a local level. We explored thousands of topics from April 2019 to September 2020 on Facebook and Instagram. Consumer demand is following the “new normals” in consumer behavior, and Facebook advertisers need to act accordingly. Retarget? Many companies, especially B2B technology companies, are going all-in on content marketing, using channels like Facebook to promote their eBooks and guides. The biggest advertising trend that 2021 will reveal is probably the explosion of programmatic ads via artificial intelligence (AI) to automate ad … 5) Macaw Pro. What needs, beyond the material, can your brand fulfill for people. 5 Innovative Facebook and Instagram Ad Trends for 2021 Inventive ideas to take your social advertisements to the top from a knowledgeable Pittsburgh marketing agency. It gives advertisers a great way to captivate users on mobile, depicting stories and product messaging with simple, eye-catching movement. 5 Facebook Ads Trends You Can't Ignore in 2021 - Single Grain As of September 3, many advertisers still haven’t resumed their Facebook and Instagram campaigns. Each business, brand, product, service, and audience is different. As we near the end of 2020, here are some brand favorites we expect to see more of in the upcoming year. Though it is hard to predict what changes Facebook will make, you can bet on some kind of response.