For a breakdown of how to set up each of the 15 Facebook ad types, check out our complete guide to Facebook Ads here and learn all you need to get started. This phase is where you are gathering data, doing market research, product research, Facebook ads research, etc. In 2017, I spent $191,480.74 USD on Facebook Ads. Basically everything you need to get together for launching the Facebook ads. How long should Facebook video ads be? Additionally, long lines of text usually don’t work well for most people and you should avoid them. Each time an ad is shown, our ads delivery system learns more about the best people and places to show the ad. 13. Facebook ads are the bread and butter of the company’s profits. If you’d like to get your videos in front of a larger audience, you can pay to boost it or run it as a video ad. This step is extremely crucial for the success of your Facebook Ads … Fine tune your ad as long as possible, until you are certain that you’ve hit that sweet spot. Here’s strong proof that Facebook ads work when executed properly. There are both general averages and industry averages for Facebook ad spending. Facebook has advised that significant adjustments include changes to your objective, targeting, ad creative, pausing the ad set for 7 days or longer, or adding a new ad to the ad set. Step 4: Define your audience and budget Customizing your target audience. Use these stats to bolster your knowledge about Facebook ads. Which brings us to this next section! That ended up resulting in $374,002.07 USD in store revenue. Bear in mind that your post shouldn’t have a lot of text in your post, as Facebook might not approve your ad. Similar to organic videos, Facebook video ads can be up to 240 minutes. The learning phase is the period when the delivery system still has a lot to learn about an ad … … And these days, it takes more than a pretty picture and witty copy to craft an impactful Facebook ad strategy. The Facebook ads learning phase is really a important part of Facebook’s ad set optimization process. Antismoking ads are OK, as are ads that lead to tobacco-enthusiast groups, like a cigar club — as long as the ads don’t lead to the sale of a related product. I learned a lot about Facebook’s ad platform, how to create an effective ad, and what really matters when it comes to getting conversions on your store. Videos: 30 to 60 seconds. The first thing that is most likely to come to your mind upon seeing the above graph is that we had a big advertising budget. So these are the 4 phases with your Facebook ads. Phase 1 - Launch. A Facebook ad campaign that we ran recently generated $103,510 gross sales for the business in just 8 months. It usually lasts until 50 optimization events have been generated and is reset when significant edits are made to an ad set or the ads within it. Drugs and related products This means both illegal and prescription drugs, as well as paraphernalia and images that imply drug use. The more an ad is shown, the better the delivery system becomes at optimizing the ad’s performance. Learn more social media ad writing tips. With video, one of the primary measures of success is how long people watch, also known as your video retention rate.