Choose which of your videos you want to promote and tap to select. Choose Your Cover Picture wisely. You’re giving them some more valuable content to help them with their needs. I have a problem with IGTV IGTV outages reported in the last 24 hours A bigger factor impeding IGTV adoption among marketers is the combination of the resources it takes to produce a quality long-form video and the … Good luck with your IGTV channel, I’m sure you’re going to enjoy creating those videos. Tweet something about your IGTV video topic that will entice your Twitter followers to want to view your video and then add a link. Tap Next. Angela, this post actually gave me more ideas that I came here for!! Hi Aqila, thank you for your message. Take note of conversations that have been happening lately. Either way, that means less views. You’ll learn how to develop a video strategy for IGTV, how to use Instagram Stories to promote IGTV videos, and more. Hi Angela! This is a great way to get some extra exposure on Instagram, and if for any reason you don’t want to have the video on your profile, you can always delete it later, without deleting your actual IGTV video. Hi Angela, how do I promote my video on IGTV using Instagram paid advertising as I do sometimes on my posts? Maybe the topic you cover on IGTV goes a bit deeper on a point you make on your Instagram Live video. Mobile video creation is by its … You can promote your IGTV videos on Pinterest. In fact it’s just rolling out right now as I’m updating this post, which is why I don’t have an image to share with you. TIP: to get the best out of this feature, you need to click on the “share to Facebook” button at the time of uploading your video to IGTV. 2. I would create a video highlighting some interesting clips of your IGTV videos, and use that create a paid advertisement. In fact, they're previews for Instagram's closely connected and related service, IGTV. Yes definitely!! Also, not all your audience can watch it online so you need to republish your content to reach maximum views. More people coming in to your IGTV channel, will help you with the IGTV algorithm we just know Instagram is going to spring on us soon. Remember that prime piece of real estate. Good article. All rights reserved. The feature has since been integrated into your IG account. While you can’t put paid dollars behind the video, at least you can share your content as much as you can via your story! These are great places to promote your videos. You can promote your IGTV videos by putting a link straight to your channel. And only IF the the rules of the group allow it. Shoot vertical. While I did have that option, it seems not to be working now – I might have caught it during a test. IGTV, which lets users upload videos up to 10 minutes long, is part of Instagram’s strategy to cozy up to creators in order to take on YouTube and … So, allow yourself to grow into the feature and move some of your video content into the space. IGTV allows you to upload long-form videos and connect with your audience on a deeper level. Of course if you like, you don’t even need to have the script, just add a paragraph explaining what your readers will get out of watching the video. Our videos are high end and were shot in 4k, and the product being featured are large beautiful boats. You can upload your video automatically to Facebook at the same time you’re uploading to IGTV. The IGTV was launched at june 20th. Now you can choose to let your followers know you’ve upload a video to IGTV by sending out a “Story” at the same time you upload your IGTV video. Because of that, they make it super easy not only to share your videos to Facebook, BUT your videos are also shown natively on Facebook. My pleasure Priyanka! Good luck to your wife with her business and social media. With your content looking IGTV-ready, it’s time to start the upload process: For … So let’s go! So you want to promote that same video again and again. How to Share IGTV Previews On Your Instagram Profile and Feed. 4. And only IF you already actively participate in the group without promoting yourself. This is a super exciting brand new update. Ouch! They don’t have to click away. Congratulations, we need more awesome content on IGTV. By the way, I’ve had a lot of questions lately on actual paid options to promote your IGTV videos, so I’ve addressed near the end of the blog post, after all the free things you can do to promote your videos. You’re all set to publish! Hi Jason, thank you so much for your kind comment. With more opportunities to be discovered on the Explore page, long-form video content up to 10 minutes for all profiles, and the ability to make a running video series, IGTV is one surefire way to boost your Instagram strategy.. Unlike regular Instagram videos, IGTV videos can be 10 minutes to an hour long. Thanks again! Just about to launch my IGTV channel, so it helped me a lot. If using your phone: choose the video you want the link to and tap on the three dots at the bottom of your video. Thank you very much for the practicality. Go to Pinterest and click on the red “+” sign at the top right corner of your screen (as shown below). Alternatively, you may choose an image from your gallery. I have never thought of sharing videos in emails and Pinterest, I will do it from now. This one you’ll use a little differently to Insta Stories. Why would you want to promote your IGTV videos to your email list? When a post comes up where your video would be helpful, then add a comment saying that you have some helpful thoughts on that subject, and link to your video. HOW IT WORKS . When I say promote your videos on groups, I mean in a very natural and helpful way. Republish your live videos using IGTV. This is very cool and quick to do. That’s it! Upload your pin and choose the Pinterest Board you want to put your pin in. Swiping up used to be only for Instagram accounts that had 10,000+ followers. Go to your blog post post and (if you’re in WordPress) choose “text” at the top of your post, as shown in the photo below. By sharing your IGTV video on Facebook, your Facebook followers can watch your videos and they might likely to follow you on Instagram too. One last thing to note… promoting your IGTV videos is one thing, but making your IGTV content something your audience looks forward to watching is another. 8. Watch the conversations as per usual and participate genuinely. Is this due to the fact that more people view videos, holding their phone in vertical position (vs horizontal)? Here’s three great reasons: 1. There’s a couple different ways you can do this, depending on if you’re creating your videos exclusively for IGTV, or not. I’m super happy you found my blog post useful. Learn how to use and get the most out of IGTV! 1. So you’ve done all the free stuff, and now you’re ready to throw some money into Instagram advertising. Moreover, you can add an eye-catching graphics related to your video and share it with the link of the video to Twitter. Use Instagram stories to promote your IGTV videos: Instagram stories are one of the best ways to promote your IGTV video. The size of the video should be 650 MB if it’s less than 10 minutes long. As you already know Facebook is the parent company of Instagram and they want to help encourage the users watching Instagram TV videos. Yes! VideoGrade – This app will help you edit the color of your videos to enhance the look. Can we paid promote the IGTV content? First, let’s say your videos are exclusive to IGTV. Not many are at this point, so strike while its hot! Use Facebook to promote your IGTV videos: Facebook is the largest social media platform where you can connect with billions of people. 2. Go to your IGTV channel to copy your link. So glad you enjoyed my blog post. What are your thoughts on this? If you are still having problems uploading your 15 seconds to 10-minute videos try using the separate IGTV app until this update is rolled out globally. Copyright © 2021 AngelaSargeant.com. Use Instagram live to promote your IGTV videos: Although, Instagram live is a little bit different to Instagram stories you can promote your IGTV videos here too. 2. 1. Okay so you’ve decided to jump into IGTV. And if they’re not interested in your videos, you’re likely to either get muted or unfollowed on Instagram. I’m about to edit the part about promoting the story with an IGTV link. Oh Instagram, thank you! Thanks so much Makar! You also want to remember that Twitter moves fast. You can make more of these teaser videos specifically for certain videos whenever you want, giving your Facebook audience just a taste of what you’ve recently uploaded to IGTV. Thanks for sharing this informative article. Write a simple yet appealing tweet about your video that compels your audience to view your video. How do you get people to watch your videos? You can promote your IGTV videos on Pinterest. Oh, and this can be phone on your phone or computer. What happens then is that a screenshot of your IGTV video will be sent to your Story. Okay, at the moment it’s not as easy as just clicking on the Pin-It button, but it’s still doable. So you may or may not have this feature as yet. 2. Your Network Connection is Poor. You can easily create an image or even animated images with Canva to let people know you have a new story. Required fields are marked *. Learn how your comment data is processed. Hello, thank you for the article !! And no doubt you’re on more than a few Facebook groups. Videoleap – This app has helpful in-app tutorials to help you make the most of its features. This also posts a preview on your profile – meaning, the latest image on your Instagram profile will be your IGTV video. But for the purpose of promoting IGTV, anyone can use the “swipe up” feature on their Insta Stories in order to direct people to their IGTV videos. Lots of options for you to promote your IGTV videos. Here’s how to Pin your IGTV Videos on Pinterest. No one is expecting a Hollywood movie level of content! 3. IGTV (Instagram TV) is a video hosting and streaming service that is offered by Instagram. To get views on your videos, you had to use captions on regular posts, or link your video on your stories and actively direct your followers to click over to IGTV. If you are still unable to share IGTV videos to Facebook, check whether the … As people are more likely to watch Instagram stories rather than Instagram feed. 2. Great job on this article. IGTV is newer, so there’s less competition, at least for now. Instagram has launched its latest feature IGTV that supports long form and vertical video format in June 2018. Thank you so much for dropping in and for your kind words. … Angela thank you for this excellent info! IGTV is a great way to promote your brand and you can do it in a couple ways: 1. I look forward to these very much. Mant gems in here. Yes! AND the bonus is you’ll get more subscribers and Instagram followers, thanks to IGTV. There are not a ton of brands dabbling in IGTV yet, so why not dip your toe into the sea of possibilities? But I would not be surprised if he’s getting more views filling the screen vertically – I’ve had a look at some high quality boat videos in vertical and they look amazing. If you created a script for your IGTV video, then simply copy/paste that script into a blog post and embed your IGTV video into the post to give people the option to either read the content or watch it. Add the link of the video at the end of the tweet. As we just mentioned above, IGTV only supports vertical videos that take up the … The reason why this is so hard is that unless you’re using your smartphone to shoot the video, you will have to edit or crop your video during post-production just to achieve the correct aspect ratio. My apologies for the late reply, as it wasn’t showing up for me. Of course please feel free to contact me if she needs extra help. Much appreciated, My pleasure Sammy! Many thanks. Even better, create an eye-catching graphic to promote your video to Twitter. IGTV videos are long videos, so you can use live video to do CTA (call to action) in this case. Okay, so this one might seem a bit strange. My wife who is “stuck” in her social media madness needs to branch out and I think you are THE perfect person to help he do it! It’s amazing how many people do this, and those sorts of tweets get ignored. And of course that means getting your message and your business out to more people. This site uses Akismet to reduce spam. Instagram let’s your Instagram Story viewers “swipe up” on your Insta Story to go straight to your IGTV video. Now for the cool part! IGTV Video Upload Error // Can't upload to IGTV because it's giving you some strange upload error? I’m working with an IG aggregator, per se, that reposts client videos on his site and he says that he wants the video to be filling the 4:5 portrait background top to bottom with the major side cropping as it gives clients and his IG site more views. Deliver Tutorial Videos to Highlight Product Features. Create your Insta Story by either uploading a video or an image which talks about the video you want to promote, 2. Try using the Chroma feature or green screen to remove distracting background from your video. Publish regularly, but don’t sacrifice quality. Facebook owns Instagram, and they desperately want to help boost the number of people watching IGTV. Cross-promote your videos. 2. IGTV is long-form, immersive video. Choose your video’s cover image from one of its frames. http://www.angelasargeant.com/vertical-vs-horizontal-video-what-you-need-to-know-for-igtv/, Go to your Instagram account on your desk, Select the video you want to embed and click on it, Scroll down until you see the “Add a comment” line – to the right of that there’s three dots, Click on the three dots “…” and select “Embed”, Tick or Untick the “Include caption” option, depending on if you’d like the whole post with the caption to show in your blog post, or not. Promoting your video on Twitter can give you more views, likes, and Instagram followers. Your email address will not be published. There is not a lot to say in this particular section; if you … It offers a new way to watch and interact with longer videos in a vertical format, that was consolidated with Instagram Stories. These new posts are videos, but they aren't full videos; they're previews. With the launch of IGTV, it opens the doors to promote your brand or business in a more effective way. However one idea would be to create a little video of previews of your IGTV videos, and create an ad with that. This works both on mobile and desktop. 3. Here’s two genuine ways to approach this (again, if it’s within the group rules that you can post outside links). Why You Should Use IGTV IGTV can have major benefits for your clients’ business as well as your own. Curious to hear… thanks much in advance for your time! Hoping it’ll be something Instagram will bring in for everyone asap. Ensure that the aspect ratio of your video … Or you can do a super quick and casual video letting people know why they should watch your video. The link is: www.instagram.com/YourInstagramName/channel/ – so all you need to do is insert your Instagram User Name after the .com/ and before /channel as I’ve shown above. Click on the video you want to promote and copy the URL. Greta article Angela! And paste the link/URL to your video below it. It is super easy to create a trailer for your story, use Camtasia studios to make it and let the people know what you are and why they should watch your IGTV videos. How to link your IGTV videos to your Insta Stories and have the swipe up feature: 1. *EXTRA* IGTV supports videos longer than fifteen seconds and up to an hour long. I do believe though that Instagram will bring in an option to promote IGTV videos in the not too distant future. Just like you see teaser trailers for movies, you can create a little trailer on Instagram Stories to promote your IGTV Video. Over the last few months, you may have noticed something new coming up in your Instagram feed. Thank you for visiting and hope you have and good luck with your IGTV channel. Create a pin in Canva, Pickmonkey, or your preferred graphics app. You can also link directly to an IGTV video from your Instagram Stories, and drive traffic to your IGTV videos with a simple swipe up. So, once you upload the video on IGTV, always share it with your Facebook profile first. Hope you’re having a great day, Great tips! Click on the little “link” icon at the top of your screen (as shown in the image below), 3. How to upload an IGTV video from IGTV . Of all of the social media networks, Instagram is the only one that’s truly listening to the navigation of its users. It is crucial that you select a good cover picture of your IGTV … It’s Easy. With Instagram Live, I would do the regular live video you’re planning on, but also talk about your latest IGTV video. Now you can go ahead and re-pin that video to your Pinterest Group Boards too for maximum exposure. I was definitely given the option to promote an Instagram story with an IGTV link, but I haven’t tested it lately. So happy you my post gave you some extra ideas. No one wants to be that person. Thanks again! You want to show Instagram you are doing your best to promote IGTV. How to Upload Videos to IGTV Step #4: Publish & Check Your Analytics. Not a lot of Twitter followers? So happy you found value in my blog post. It would be great to share the IGTV link and the whole video to other platforms like Facebook, Twitter, or TikTok. You can’t, however, promote stories that swipe up to IGTV videos. Your videos will now appear on your screen. Always #1:  you’re adding value to your email audience. This means that your mouth of the word will reach to the more people once you buy Instagram followers from different vendors. The latest upgrade to IGTV allows you to share a preview of your IGTV video on Instagram. Okay, now let’s say you don’t mind uploading the same video to IGTV and Facebook. Promote Your IGTV Videos on Pinterest. Let me know if there’s any other way I can help. That means when your Facebook fans want to watch your videos, they can watch them directly on Facebook. This format is … It’s kind of like YouTubers add a link in their current video, to promote another video to keep people watching. I have a blog post here that will help you with hashtags and choosing the right ones for your audience: Using Hashtags On Instagram – hope this helps 🙂, Thank you so much Jane! Seems like I can’t “promote” IGTV videos now…what am I doing wrong?Seems like I can only promote clips that are 60 seconds or less…, Your email address will not be published. Check IGTV Status. Thank you so much for visiting Clive! Stay tuned and I’ll update this post again as soon as I hear anything about it. But anyone can use this feature for promoting IGTV videos on their stories to direct the users to their Instagram TV videos. Promote your IGTV videos to Twitter: Twitter is a great platform when it comes to promoting your content either it is a YouTube video or IGTV video. Sharing with a link to Facebook after you’ve uploaded means your followers need to click away from Facebook to see your videos. Right now, there doesn’t seem to be a way to promote a preview post thought Instagram. Do do this, follow these instructions: Just be aware that code from Instagram is huge! Why IGTV Matters to Marketers. Right now, embedding a video can only be done from your desktop. You can also select 9:16 canvas size to edit your videos for IGTV. And thanks for dropping in, Thank you so much. See more from the Creators you love . How do people find my IGTV videos? Then, at the bottom of the app screen, select the Arrow button. So let's go! There’s also a “copy link” option on the videos, which will make it easier for users to share your videos on other platforms. 1. Here, you can discover how to promote your Instagram TV videos to get more Instagram followers and views as well. I stumbled upon your page, and I enjoyed the content so much that I just had to tell you to, “keep up the great work!”. So don’t worry if you see a whole lot of strange code. This will give you the copy link option. The most challenging thing to get right when capturing a vertical video for IGTV is the aspect ratio, which is the ratio of width to height of your video. And it shouldn’t just stop at your Instagram Feed but extend to your IGTV videos as well. Thanks for your comment Ahmed. Is there the possibility to promote an igtv preview post? Great and valuable piece Angela, thanks for sharing. People who are also a YouTuber can include the link of their YouTube video and promote it to engage more people. Yes! How To Format Videos For IGTV: The duration of your video can be from 15 seconds to an hour long. Tap the + button in the top right. Also, maybe you’d find my other blog post on vertical vs horizontal IGTV videos helpful: http://www.angelasargeant.com/vertical-vs-horizontal-video-what-you-need-to-know-for-igtv/ Your email signature line. Just wanted to know. Or you can just go to your Instagram page on your desktop, click on the the “IGTV” tab, then copy/paste the URL into your email signature line. Hi Fabrizio, thank you for your comment, and my apologies for the late reply – your comment didn’t show up for me. IGTV . All done. It’s currently the most engaging and popular social channel. It is not allowing me to promote my story that has an IGTV loaded? For example, if you are in the beauty niche, Instagram Stories is great for quick tips and tricks, but now you could share an influencer’s full makeup tutorial with IGTV. Thank you for your lovely comment Rich! Ever since IGTV came out, Instagram's been struggling to give it some traction. Create and watch longer videos. Drag & Drop or Upload your image as shown below. Great question! You can create a very quick teaser video for Facebook that tells your audience you have content exclusive to IGTV and that they can find those videos by either going into IGTV, or your account at Instagram if you chose to share a preview of your video on your Instagram profile. I’m thrilled you found my blog post useful. You can even promote your full IGTV videos using Instagram Stories to create a short sneak peek. You cannot promote an instagram story that has an IGTV link. That’s okay, make sure you use your Twitter Hashtags to get some attention. Go to the spot you’d like to embed your video and paste the code there. Any news on whether Instagram put up the option of paying to promote your IGTV videos yet ? Oh, and this can be phone on your phone or computer. You just select the option to also send to ‘Stories” at the time of uploading your video to IGTV. Many businesses use IGTV to integrate their … I mean, you already have your audience on email which is the end result that most business owners are looking for. Don’t forget to add a suitable hashtag with your tweet to get more attention. Whereas jumping in and promoting without conversation, is a lot like that pushy sales person, that we just know cares about nothing else but pushing a sale. Another Way to Connect Instagram is doing their best to promote you to your current followers, buuuut… if your followers are “just numbers”, and not an engaged audience who are keen to hear what you have to say, they’re not going to be interested in your videos. Tap on “Add video to your story” on the share window. The important elements to remember are to make sure you have a strategy for your IGTV videos and create them in a way that makes you stand out from the crowd. In fact, the benefit of publicizing your IGTV video in the way I’m about to explain, is that you can add hashtags to your Story to get even more views. Quite simply, when you upload your IGTV video, you can tick the “Post a Preview” box and a preview of your video will appear in your follower’s feed (that is, they see a preview of your video as they’re scrolling through Instagram. All to need to create a short trailer of your IGTV video like a movie trailer and promote it on your Instagram stories. 4. Besides following a color scheme that’s consistent with your brand colors, you should also stick to similar fonts and themes. Promoting your videos in group in this way, is the same as a natural conversation with a friend where you recommend something or give advice. To remove the preview, just go to the video on your profile and tap the three dots (… on iPhone or three vertical dots on Android) and tap “Remove Preview”. One little challenge, right now, Instagram doesn’t give you the option to promote your IGTV videos. Until next time, You’re very welcome Kay! IGTV is aimed at being something a little like a cross between Instagram and YouTube. Hi Jayvor, thank you for your question. Promote Your IGTV on Other Platforms. It isn't limited to one minute, and takes over your entire screen. Hi Alex, so good to hear you enjoyed my blog post and found it helpful. Now this doesn’t have to be difficult or technical. IGTV is taking Instagram video to the next level and brands are loving it! All to need to create a short trailer of your IGTV video like a movie trailer and promote it on your Instagram stories. Anyone who sees your story can then tap on it to be seamlessly taken to your video. Here’s how to Pin your IGTV Videos on Pinterest. 3. Use Instagram stories to promote your IGTV videos: Instagram stories are one of the best ways to promote your IGTV video. The important thing to remember about Twitter is that people don’t want to just see a post that says “I’ve uploaded a new video” and then a link. Moreover, IGTV videos can engage more audience and give you loyal following on Instagram as you can upload up to one-hour long video using this feature.