Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. How to save Instagram videos on Mac computer? On Instagram, the campaign objectives you can choose from are: If your objective is to sell ecommerce products (conversions) or to run a remarketing campaign for users who visit your website, you have to create and install a Facebook pixel first. Tap Business. If you advertise, transfer or sell your verified badge. When you build a custom audience, you don’t select any of Facebook’s built-in targeting options. One of the best ways to do this kind of competitive research is to visit a competitor’s Instagram account and click-through to their mobile website. Before we get into the nitty-gritty of actually creating Instagram ads, let’s talk about campaign objectives. Instagram offers several campaign objectives that you can select from a pre-made list — and the objective you choose will influence how your ads are optimized and how you pay for them. If you’re promoting a product in your Instagram ads, try showcasing it in real-life situations that your audience can relate to. Connect another account You need to get your ads running again ASAP so you could try using another profile connected to the page with a different payment method. With Carousel ads, Instagram users can swipe to see additional images, and a call-to-action button takes them to a website to learn more. But it’s better to get as narrow as possible with your target marketing! Tap Unlink Account and confirm that you want to disconnect your Facebook Page by tapping Yes, Unlink. You also have the option to create a Custom Audience to reach people who have already interacted with your business, or a Lookalike Audience to reach new people on Facebook who are similar to your most valuable audiences. Tap. The first step to creating an Instagram ad is to connect your Instagram account to your Facebook page. Click on 'Settings' at the top of the list. However, keep in mind that creative options may differ based on the objective you chose. Tap Settings. They don't consider paid or promotional content as sources for review. Next, click Add you Instagram to get started and fill in your Instagram login credentials. The last thing you want to do is overwhelm your audience with a ton of information! So even though this guide is about running ads on Instagram, all of the ad setup, budgeting, scheduling, and creation is done through Facebook. If you have a Facebook pixel on your website, when someone clicks on your Instagram ads, visits your website, and purchases one of your products, the pixel tells Facebook that a conversion occurred. Tap Settings on the bottom. A Facebook Lookalike Audience is a type of custom audience that allows you to create super specific targeting for your ads. Your account need to have a bio, profile photo and at least one post. document.body.appendChild(script); My account was disabled yesterday. Go to your profile and tap the three lines in the top corner. For more information, here’s a guide on how to create and install a Facebook pixel within Facebook’s Ads Manager. After you’ve uploaded your visuals, scroll down further to find an option to add text to your ad. Next, scroll through their product page and click on specific products. Getting Instagram verified: step-by-step instructions. But setting up ads on Instagram requires a lot of thought. Connecting your Instagram Ad account to Facebook is quick and easy. Review my products on Amazon if listed 6 Questions to Ask Before Working with an Influencer, 8 Tips for Becoming a Successful Instagram Influencer, If you’re managing a large number of campaigns, or you’re looking for really precise control over your campaigns, you might want to use the, If you’re part of a large team, then Facebook’s, If you’re just starting out with Instagram advertising, Facebook’s traditional. According to the Instagram, these are the factors which build your account for the verification process. Otherwise, begin at step 2. Once you’ve chosen an objective, it’s time to create your Ad Set. You can then target ads to this audience on Instagram. 1. Once you’re there, scroll through their product pages and click on specific products. Tap Account, then tap Request Verification. What call-to-actions do they use? Go to your Instagram profile by tapping the icon with your profile picture in the bottom-right corner. Follow all of my Social Media Accounts. Here you can pick your headline and text caption. Go to your profile and tap in the upper right corner. Your account should be the real or if you are applying for brand then verification is allowed only to the registered business or entity. If you haven’t logged in, then log into your account. Before you get started creating your Instagram ads, you need to spend some time researching your competitors: What types of ads are they running? If you attempt to verify your account through a third party. Instagram verification is free, and no one will request payment to submit your application. If you’re just starting out, it’s better to start low with your ad spend. 7 Reasons your Instagram ads aren’t delivering. Click on the Confirm Identity button.. Building your Instagram ad creative is part art and part science. If you can hook your audience in that timeframe, they’re more likely to stick around and engage with your business! You’ll be able to look at metrics at the campaign, ad set, and ad levels. Instead, you need to edit and optimize your Instagram advertising campaign as it runs! Tap the profile: tap the profile icon which is in the right corner at bottom. Next, head over to the Facebook Ads Manager and click on  “+ Create Campaign” near the top left corner of the screen. If you can't access your account for a different reason, please return to the Help Center to find the appropriate place to report your issue. For example, for an ecommerce business that sells sock, it would make sense to feature images of people wearing your products. Tap Linked Accounts, then tap Facebook. Instagram does not guarantee that your account will be verified after the request. It includes: The most important point is Instagram never take any payment for the verification. Please only submit this form if your account was deactivated for not following Instagram's Community Guidelines and you believe this was a mistake. We're currently rev … read more 2.On the next Screen Select:Use Username or Email.Where it says find your account enter your username or email or phone number, you should be able to remember one. Some public figures are using it for promoting their works and creating a good connectivity with fans. This is where you define who you want to see your ads, and how much money you want to spend. Armed with this information, you’re now ready to run a successful advertising campaign on Instagram! They give a verified badge to the account which is basically a check sign that appears next to the name of the Instagram account on the profile. script.async = true; If you have verification on Facebook, that’s not mean that you get verification on Instagram. Apply for verification directly on the Instagram app. It’s important to understand what requirements you should need and what Instagram see for the verification. Go to your profile. Please try again later. 1. Simply navigate to the Ads Manager, open Tools, click the Create New dropdown and select Custom Audience. 1. You can follow his day-to-day on Instagram @benjaminchacs. There are three different kinds of Instagram ads that you can choose from: photo ads, Carousel ads, slideshow ads, and video ads. I am running * Instagram ads in the Ads Manager and was editing them when I got locked out. Please provide an ID within 14 days to regain access. Welcome back to Instagram. Click + Add. Facebook identifies the common qualities of the people in your audience, such as demographics or interests, and then finds people who are similar to them in the country you choose. Click the tools icon and under "Billing," choose Summary. When you’re done, exit their mobile site and reopen Instagram on the same device. You can also click Show Advanced Options for additional creative options. It’s also a great way to get some inspiration for your own Instagram advertising campaign! From here, you can select a payment method that is linked from Facebook. through a sock newsletter, surveys, interviews, or otherwise, you can upload this data to Facebook’s Ads Manager. After you've filled out the form, tap Send we will review your request. Next, go to Data Collection under Tracking Info. From here you should see a section at the top right that includes Performance, Audience, and Placement data. If you use Google Analytics to track traffic to your website, you can use also use it to collect demographic information about your target audience. Remember, if your goal is to increase conversions, you need to have a conversion pixel installed on your website. Here’s an experiment: Open Instagram on your mobile device and visit @article‘s account. Verification is about authenticity. You can always increase the budget later if your ad performs well. You can verify Instagram account with following guidelines. If you have tried all of the above solutions and still struggling with the error, you … This is where you pick your campaign objective. This could lead to better results because you’re targeting people who already know your business and have shown an interest in what you have to offer. When you’re finished choosing who to target and how much to spend, click Continue at the bottom of the page. In our complete guide to Instagram ads, we’ll walk you through all the steps of creating your first Instagram advertising campaign: developing effective ad creatives, targeting the right audience, and optimizing your campaign as it runs. Fill in the application form . Select the country you reside in and plan to run ads in to see country-specific instructions. How much engagement are they getting? Before you get started, you need to think about what your objective is, who you’re trying to reach, and what kind of message and tone will motivate your followers to engage with your ad. Extend your reach, get more engagement on your posts, and save a ton of time while managing your profile. Save time and get more views on stories by planning, optimizing, and scheduling Instagram stories right from your desktop! Tap Settings. Instead, you upload a database of emails or phone numbers and Facebook matches those up with Facebook users. As you select targeting options, you’ll notice your potential reach grow or shrink under the Audience Definition section to the right of your targeting options. Go to your profile and tap the 3 horizontal lines at the top right. Tap Settings > Account > Request Verification. 3.On the next screen you should see your profile with your … Facebook then matches that conversion against the set of people who clicked on your Instagram ads so that you can see how many sales you actually made from that ad. 2. Note: Lying about personal details or falsifying proof can lead to losing your badge or even getting your account deleted.Be honest. You can also add another payment method, like PayPal, or a credit or debit card. 1) Go to your settings – tap the 3 line icon in the top right corner and hit ‘settings’ at the bottom. When you set up targeting on Facebook based on location, demographics, interests, behaviors, or any of the other options Facebook provides, you are building a regular audience. If that Instagram account uses a Facebook pixel for remarketing (a form of advertising where you target users with ads who have previously visited your website), when you return to Instagram, you should find ads on your feed featuring the products your browsed. Now that you know how to set objectives, target audiences, and build your creative, it’s time to create your first Instagram ad! 4. Quick Reminder: Instagram uses Facebook’s advertising platform. Before we get into the nitty-gritty of actually creating Instagram … With photo ads, businesses can tell their story and feature products through visually engaging imagery. Now click 'Request verification' to begin the process. Like, Comment and Share all of my new and old social media posts (To get them ranked and increase my accounts authority) Review my company on Facebook and Google my Business (If listed) Share my products directly with friends who might be interested in my products. The more targeted your ads are to the right audience, the better chance they have of achieving your campaign objective. How to verify an Instagram account. As we mentioned above, a Facebook pixel is a small piece of code that you can place on your website to track visitors and conversions. 1. Getting verified on Instagram is actually quite a simple process: Go to your profile and tap the hamburger icon in the top right corner. Tap on the menu icon ( ) in the top-right corner of your profile. 2. At the most basic level, your campaign needs to target a specific country, gender (if promoting a gender-specific offer) and age group. Click the Make a payment button. You can also view Amount Spent and Cost per Result to understand how your budget is being allocated. To request an Instagram verification for your brand or business: Log into the account you’re requesting verification for. Link your Facebook account to the Instagram account and it will also show that you are authentic. Instagram ads targeting is about trying to find the best person to advertise to — as in, who is the most likely to perform the action you specified in your campaign objective. Depending on the objective you chose, you’ll see different results available. Next click the arrow for next in the upper right. 4. Head over to the settings area of your Facebook page (you need to be an administrator) and click on Instagram Ads. Basically, Lookalike Audiences let you take your custom audience and then serve ads to people who are similar to that audience. As a general rule, if you have an ad that performs well, you should increase the ad spend every three days. Is there any way to post on Instagram from laptop? Select the settings icon () that appears at the bottom-right of your screen, then select Account from the settings menu. Tap Promotion Payments. Now you can connect your Instagram professional account to a Facebook Page. In the meantime, you can use Later to plan, manager, and schedule all of your Instagram posts! Go to: Settings > Account > Request Verification. You can request a verification badge with the steps below. From your own profile page, tap the settings icon in the upper right, then tap Settings. To use a credit card with this payment setting, see the steps below: Make a payment with a new credit card. Instagram is the most popular social media platform to share memories with friends and others. On the other hand, if your ad doesn’t perform, don’t hesitate to shut it off. You may not be able to reactivate your paused ads, but you should be able to create new ones. Tap Account. Scroll down and click on 'Account'. Your Instagram account isn’t set up right. If you use your profile picture, bio or name to promote other services. To authorise one or more of your ad accounts to use the Instagram Account, check the box next to each ad account and click Next. If you come under the requirements, then you will get approval. For more information, here’s a guide on how to use filters to customize the information you see in Ads Manager. It’s also a good idea to stick to a single theme or focus. They have some set parameters to verify Instagram account. Easily schedule photos, videos & carousel posts with a few clicks. For example, a new restaurant could showcase how multiple ingredients come together to make a delicious meal. Did you notice anything? 3. Your account has been locked because we need to verify that you're at least 13 years old. Under the Admin section, go to Property Settings for your desired analytics property. For example, your campaign could target women and men aged 18 to 40 who live in big fashion-forward cities. Tap Account. Find photos and videos that’ll resonate with your fans right from your desktop, then share to your social channels in just a few clicks. However, submitting a request does not guarantee that your account will be verified. Follow the following steps on the IG app to request a verified badge: Make sure you’re logged in to the account you’re requesting a verified badge for. The most basic explanation for your Instagram ads not showing is that your account isn’t set up as a business account -- and you can’t have an ad account without this in place. Luckily, Instagram ads have all the same targeting options as Facebook ads, including targeting based on location, demographics, interests, behavior, and more. There are two options for your budget, daily budget and lifetime budget. Now click on the link in their bio to visit their mobile site. Everyone can request for the verified badge but you need to be a public figure, celebrity or the brand. First thing is to try and close the app all the way and then try again. As you scroll through your feed, there’s a very good chance that an Instagram ad from Article will appear! If you’re just getting started with Instagram advertising, it’s best to stick with photo ads. You can also see how your ad would look in other formats. Switch WiFi networks. Users are increasing in large numbers that is the boost for Instagram. Creating and running your first Instagram advertising campaign sounds pretty daunting, right? Facebook’s Audience Insights and Google Analytics are two of the best tools to do this: Audience Insights is a tool from Facebook that lets you gather insights about your target audiences, including aggregate information about geography, demographics, purchase behavior, and more. How to Add or Create a Location on Instagram, How to Zoom in on Photos and Videos on Instagram. Add your username and password, then click Next. Facebook Custom Audiences are groups of people who have already visited your website or shared their contact info with you. If you are a public figure and owning a brand or company and want to verify your account or company’s account, then you can follow these steps. Question should start with "What","Why","Where","How","Is","Are". var script = document.createElement('script'); They don't verify general interest accounts. The submission of the request, Instagram team take call on the verification. When designing new video ads, try creating content that blends organically into your followers’ feeds. Spend time nurturing your page and your ad account. What should your target audience look like? }; Benjamin is a Content Marketing Strategist at Later and recent transplant from Toronto. We all know how great Instagram is for sharing creative visual content, but Instagram ads are also a SUPER effective way for businesses to generate sales and build engagement! On your profile, click on the Menu button in the top right corner. With Instagram slideshow ads, advertisers can create lightweight video ads from a series of still photos. If you get rejected for the verification, you can apply again after 30 days. WHAT THEY DID. They’re the easiest to set up and tend to perform quite well. After uploading your data, Facebook will create a new custom audience that you can target with your Instagram ads. If your account does not have a verified badge, there are other ways to show … Notable: Instagram review only those accounts which are featured in several news sources. *I received the "You can't use Facebook at the moment. To start the business verification process: Note: Step 1 of this process is only applicable if you’re appealing our initial decision to verify your business. Tap Payment Methods. Then, toggle the switch under Advertising Reporting Features on. Sign in to check out what your friends, family & interests have been capturing & sharing around the world. It’s also a good idea to stick to a single theme or focus. Click on Settings, then Account, and then "Request Verification". Verification is a normal process. Finally, to the right of the text editor, you’ll be able to preview how your ad will look on Instagram. Instagram Shopping ads leverage people’s existing behavior by allowing them to “tap the tag” for more information about your featured product and how to purchase. You can run the ad on Facebook and Instagram, but if you only want to run it on Instagram, make sure the other distribution options have been removed. Tap Settings. On the next screen, you’ll see an option for whether you want to use a single image or video in your ad, or if you want to use multiple images for a Carousel ad. If you don’t have another connected profile, DON’T RUSH! How to Connect Your Instagram Ad Account to Facebook. You can do this by selecting “Create a Pixel” on the Create New Ad Set Page. How to save Instagram videos to your camera roll? What image should you use? In this Instagram Ads tutorial, I show you exactly how you can create and run ads on Instagram for your small business. Well, to make it a little easier, we’ve broken it down into 5 key steps: research, campaign objective, targeting, creative, and tracking. Confirm Your Identity. Later is the #1 Instagram marketing platform for business. Tap Request Verification. For such accounts, Instagram have the feature of verification that audience can easily reach to their specific personality. These audiences tend to convert really well because they target people who are most like your established customers! Once everything looks good, click Confirm. You may already be familiar with campaign objectives from creating Facebook ads. When it makes strategic sense to showcase multiple products (or multiple uses of a single product), Carousel ads are a great option. e last thing you want to do is overwhelm your audience with a ton of information! 3. Do a final sweep of the ad copy, ad creative and the landing page it goes to before you try to get it approved in the first place. Use the dropdown to select Add new credit or debit card , then enter your credit card information. Creating Your Campaign Objectives. Log into the Facebook Page you'd like to connect. In fact, according to a recent report, 75 percent of Instagram users take action, such as visiting a website or making a purchase, after looking at Instagram ads. You can also create a lookalike audience based on people who like your current Facebook Page. You can use Audience Insights to help make advertising decisions about who you should be targeting. Not to mention the more technical aspects like tracking conversions…. Next, select Add customers from your own file. Go to Business Manager > Business Settings > Instagram Accounts. Business companies or other organizations operate it because of the high audiences. Use Instapage for your Instagram Ads . Unless you strike it lucky and have a successful campaign from day one, just launching your Instagram ad and hoping for the best is unlikely to produce great results. script.src = "https://js.convertflow.co/production/websites/3291.js"; Applying for a verified account is relatively straightforward. If you chose traffic or conversions as your campaign objective, you’ll also be able to customize the call-to-action in your link button. When choosing which tool to track your Instagram advertising campaign, you’ll want to consider both your company size and the number of ads you plan to run: Performance metrics for your Instagram ad will be available in the Ads Manager shortly after your place your order. When you’re finished click Confirm. As Instagram states, just because your account may be eligible for verification doesn’t necessarily mean it will designated as such. Your Facebook Page will likely be hooked up. To see your Instagram ad metrics, go to the Ads Manager and click on the name of your Instagram ad campaign. Steps to verify Instagram account: Open the app: Open your Instagram app. Once the user has swiped through the images, you can use a button to direct them to the reservations page of your website. Using our ecommerce business example from above, if you collect information about your audience (email, phone number, first and last name, city, state/province, country, etc.) You can repeat this process a few times with different competitors to get a sense of what types of ads they’re running. To assign an ad account to an Instagram account in your Business Manager: You can make Instagram video ads up to 60 seconds long, but according to data from Wistia, the first 30 seconds of a social video is what matters most. What should your ad copy say? Ads targeting these groups tend to perform really well because they’ve already expressed an interest in your business! Complete: Your account should be public. Once in the Ad creation, you’ll be given the option to choose which Page and Instagram account you want to run the campaigns under. Th. Instagram can take your verified badge from your account if you do somethings which Instagram doesn’t approve. contact help center. Some businesses also see great results by basing their ads off user-generated content (UGC). There is no guaranteed timeline for when you’ll be notified, but if denied, you’ll have to wait 30 days before attempting to request verification again. Sign up for free to schedule Instagram posts, organize UGC, plan your feed, and more: if (window.convertflow == undefined) { Click Done. Your call-to-action has a huge effect on your campaign’s click-through and conversion rate, so make sure you pick something that’s relevant to your offer and target audience. Select a type of government ID from the list, and upload a photo of your … That’s it! You can narrow your reach even further by collecting targeted information about your audience’s demographics, interests, and behaviors. If you have any Custom Audiences already created, you can select them for targeting with your Instagram ads at this point. 2) Hit ‘account’ and you see the option ‘request verification’. 2. We apologize for any inconvenience. An easy way to convince your friend that your Instagram account have actually been verified by Instagram. Tap the menu icon on your profile. ... Run existing shoppable posts as ads or setup new ads with product tags in Ads Manager. Hi, Although I have never run into that issue, here are some steps you could do to *possibly* have your account access back. Your legal name. For example, if your goal is to get more followers, click-throughs on your ad will be less of a priority. A campaign objective is what you want people to do when they see your ads. If it's been 30 days or more since you submitted your ID and you haven't received a notification that it's been rejected or approved, try submitting your ID again. It means Instagram has confirmed that this account is verified. You’ll also be able to schedule reports, save reports and customize columns in Ads Manager so that you only see the data you care about. However, not all campaign objectives available for Facebook can be used on Instagram. Once you’ve decided, scroll down to upload your images or videos. For example, if you’re an business that sells interesting and fun socks, you’re going to try and target people who are most likely to purchase your products. Sign in to your Google Ads account. 9. That way, businesses that don’t have time or resources to create video content, can quickly create videos from assets they already have! Go to your profile and tap in the upper right corner. Working with influencers is one of the best ways to reach new audiences and encourage... 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